The great price hike: Apple increases the minimum price of its apps by almost 20 per cent, while App Store users in Australia, Switzerland and Japan enjoy a price slash...
After learning that Apple has today increased the minimum price of its apps in its UK App Store, it has now emerged that the consumer electronics giant has slashed prices in Japan, Switzerland and Australia, bringing the latter it in line with US prices. However, UK App Store customers will still be paying more than their US counterparts.
Customers in Australia, which has seen a sudden surge in its dollar currency, were until today paying more for their apps than US customers. Earlier today, T3 reported that Apple introduced the new minimum charge, which will see British customers pay £0.69p per app.
A spokesperson for Apple said the price hike was due to a shift in foreign exchange rates and local tax laws. However, it seems odd that Britain should see a price hike when the US dollar recently fell against the sterling.
The success of Apple’s App Store has largely been because of a huge amount of free and cheap software. Developers and users alike have largely jumped on board with the UK minimum price of £0.59p, which is why it seems a bit fishy that Apple has now decided to increase its original minimum price.
As of this very minute, the minimum price of apps on the app store has risen to 69p in the UK – a difference of 10p. There are still tens of thousands of free apps available to download, but it’s this minimum price point that could possibly spark an app riot.
Frustratingly, this price point works out at around $1.11, meaning that users in the UK are now paying more for apps than the $0.99 minimum enjoyed by customers in the US and other countries across the globe.
There’s been no word from Apple as to why this is although the company hasn't changed its 30 per cent share policy in app revenue from developers.
This may work out as good news for developers, assuming users get on board with the new price point.
Were you happy with 59p apps? Are Apple trying to rip us off? Do you only download free apps? Let us know your thoughts on the T3 Twitter feed.