A consumer survey of almost 3,000 people has revealed that more than nearly half are already planning to purchase an iPhone 5 despite no official details on the next-gen handset having yet been made available.
The figures, compiled by Experian PriceGrabber, revealed that whilst 35 per cent of consumers asked are already planning to buy an iPhone 5 based on past handsets and endless rumours, 51 per cent said they would be looking to upgrade to the mooted handset when their current contract permits.
"Our survey data confirms the strong following Apple has built around its iPhone, with more than one-third of consumers planning to upgrade to the latest model only a little over a year following the release of the iPhone 4," PriceGrabber’s general manager Graham Jones said of the findings.
The PriceGrabber findings continued: "Consumers' love for Apple products is clear. When asked which smartphone operating system they prefer, an overwhelming 48 percent of PriceGrabber survey respondents said Apple iOS.”
Latest rumours have suggested the Apple iPhone 5 release date will see the mooted handset land with the iPad 2’s 1GHz dual-core A5 processor as well as an 8-megapixel camera and a new, slimmer form factor.
Apple iPhone 5 video: Rumour round-up
Source: Apple iPhone 5 video | T3 Tech Videos