Apple unveil new Apple TV with 1080p compatability

New device also sports a new streamlined interface

Apple has announced a new Apple TV device, capable of supporting resolutions of up to 1080p and featuring a sleek new UI

Well, we definitely saw this one coming. Apple has announced a new Apple TV at this evening's press conference, where the main event was the unveiling of the brand new Apple iPad 3.

The new device supports 1080p videos, and features a new streamlined user interface that makes accessing all your music, movies and photos a mere doddle. Apple TV users now have access to 15,000 movies and 90,000 TV shows via iTunes, as well as being able to tap into the wide-ranging catalogues of third party services such as Netflix and Vimeo.

As for the UI itself, it is all now displayed in full 1080p resolution. As for controlling it? Selecting the media of your choice is as simple as it ever was. To return to the home screen, you simply hold down the home button, whilst a quick tap brings up a pop-up shortcut menu. Simple but very effective.

said Philip Schiller, Apple’s senior vice president of Worldwide Marketing said, "People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,

“Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.”

The new Apple TV goes on sale March 16th at a price of $99.

Apple also took the time to announce some of their key figures to those journalists lucky enough to have recieved an invite. iPhone, iPad and iPod Touch have sold a combined 315 million units in the last year alone. Many of these new users have contributed to the iCloud, which now has 100 million users, and to iTunes, which has hosted over 25 billion app downloads.

Are you excited about the additions to Apple TV? Does the idea of downloading and streaming 1080p video loosen your purse strings? Whatever your opinion, we want to hear it! Let us know what you think via the comments box below, or head on over to our Facebook and Twitter pages to make yourself heard.