Apple sues Amazon over App Store name

Move follows similar action against Microsoft.

Apple is suing Amazon, claiming that its App Store trademark has been infringed by the online retailer’s forthcoming Android Appstore. Cupertino says it has tried to reach out to Amazon, but that it hasn’t, “…provided a substantive response.”

It appears that Amazon had hoped that by making its online emporium the Android Appstore, rather than Android App Store, it would bypass any legal tussle with Apple. Yet in the lawsuit, filed in California on 18 March, Apple says, “Amazon has begun improperly using Apple’s App Store mark in connection with Amazon’s mobile-software developer program.” It goes on to add, “Amazon has unlawfully used the App Store mark to solicit software developers throughout the United States.”

While Amazon has refused to comment, an Apple spokesperson said, “We’ve asked Amazon not to copy the App Store name because it will confuse and mislead customers.” Apple is also in a battle with Microsoft over the term App Store, with the latter claiming such a generic term cannot be trademarked.

This one could run for months. Where do you sit? Is Apple right to complain about Amazon’s App Store name? Or is it just throwing its toys out of the pram? Let us know what you think on our Facebook and Twitter pages.

Via Bloomberg

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