Apple has reclaimed its crown as the producer of the ‘world’s thinnest smartphone’ after the iPhone 4 was deemed by the Advertising Standards Authority to be slimmer than the Samsung Galaxy S II.
Whilst the Android powered Samsung Galaxy S II is a mere 8.71mm thick at its slimmest point the handset’s “prominent bulges” at the base of its form factor see it exceed Apple iPhone 9.3mm thick benchmark.
"Apple said consumers would not be interested in the thinnest part of the device, but in its overall measurements, as these would, for example, affect whether the device could fit into a pocket or purse," the Advertising Standard Authority ruling said.
Apple and Samsung have been in a longstanding legal dispute over Samsung’s claimed patent and intellectual property infringements that have seen the Samsung Galaxy Tab 10.1 and Samsung Galaxy Tab 7.7 both band by certain European courts.
Which of the two smartphone powerhouses most take your fancy, Apple’s iPhone 4 or the Samsung Galaxy S II? Let us know what you think via the T3 Twitter and Facebook feeds.