The UK Court of Appeal upheld an earlier ruling by the High Court that despite similarities between the Apple iPad and Samsung Galaxy Tab 10.1 - there was no way an ordinary consumer could confuse the two competing tablets.
Apple appealed the earlier decision on the grounds that the front face and overall shape of the tablet was the most important factor in determining if Samsung had copied the iPad.
However, one of the three judges on the panel that reviewed the appeal made it clear that it did not matter if Samsung had actually copied Apple; only whether the Samsung design is so similar to the design registered by Apple that it would cause confusion.
In the design that Apple protected there is “no ornamentation” on the front of the tablet and a “sharp edge” but the Samsung Galaxy Tab has a prominent logo and rounded edges. The result? Samsung's design was “less cool” and therefore not confusing to the consumer.
The court-ordered adverts must be run in various publications including T3, the Daily Mail, the Financial Times and other publications to “correct the damaging impression” that Samsung had copied Apple.
The court also added that Apple will have to place an announcement on its home page with a link to the full judgement.