We've rounded up a recap of all the news from new Apple iPad 3 and Apple TV launch, including the live blog transcript of the event hosted by CEO Tim Cook
Update: Check out our Apple New iPad 3 Review: Hands-on
Apple has officially unveiled its third-generation tablet device bringing an end to months of rumour and speculation in outing the Apple iPad 3 release.
The latest in a line of market dominating iOS powered tablet devices, the iPad 3 has been officially revealed as a direct 9.7-inch replacement to the hugely successful iPad 2 with the new must have device to hit stores in a matter of days.
Stating that "Apple has its feet firmly planted in the post-PC future," Apple CEO Tim Cook unveiled the iPad 3 describing the company’s tablets as devices that are “reinventing portable computing and outstripping the wildest of predictions.”
Originally believed to be heading to the iPad 2 and by far the most rumoured spec inclusion for the company’s latest tablet offering, Apple has revealed the iPad 3 will land boasting an iPhone 4S esque Retina display with the 9.7-inch screen to boast an impressive 2048 x 1536p resolution and 264 pixels-per inch.
Further bolstering the tablet’s impressive array of new specs, Apple has revealed that the iPad 3 will land with an A5X quad-core processor. Improving the tablet’s camera options, the iPad 3 will play host to an iSight camera capable of Full HD 1080p video recording capabilities with video stabilisation and noise reduction features as standard.
Whilst not featuring the company’s iPhone 4S exclusive voice commanded personal assistant Siri has not made the jump to the iPad 3, the tablet will play host to voice dictation features allowing users to seamlessly transcribe letters at will. For US users the tablet will also play host to 4G LTE connectivity options. Check out our report on what this means for UK customers.
Fulfilling a flurry of rumours, the iPad 3 will land almost 1mm thicker than its predecessor lining up at 9.4mm thick and 1.4lbs (635g) in weight.
Following the trend set by last year’s iPad 2 launch and living up to a number of rumours, Apple has revealed that the eagerly awaited iPad 3 UK release date will take place in just nine days time with the next-gen tablet to hit stores in the UK on Friday March 16th.
With iPad 3 pre-orders opening via the official Apple online store now, the third-generation tablet will touch down the same day the Cupertino based company officially opens new retail stores in Houston, Texas and London’s iconic department store Harrods.
Once again following the benchmark put into place by the iPad 2, Apple has confirmed the iPad 3 price information with the latest tablet release to land with identical pricing structures to its predecessor.
Kicking off with the 16GB Wi-Fi only model the iPad 3 will land at $499 with the 32GB and 64GB capacity options to boast $599 and $699 price tags respectively.
On the 3G/4G front, the three storage capacities with on-the-move internet connections will set wannabe owners back $629, $729 and $829 respectively.
You can read the full transcript of our live blog of the event here.
Apple iPad 3 / HD Liveblog
19:28: Our team in London are pulling their sleeves up and preparing to fight to the death to be among the first to get their hands on the new iPad. Keep your eyes locked to T3.com for instant hands-on impressions. Thanks for following our Liveblog.
19:27: Cook leaves the stage leaving an on-screen graphic: "2012: There's a lot to look forward to." Let the iPhone 5 and Apple HDTV speculation recommence. Not to mention the new new iPad this time next year!
19:26: Will there be One More Thing? No. There are No More Things. So that's all folks. The new iPad is here and it's called the new iPad.
19:24: Tim Cook is back on stage to round-up. He says: "Only Apple could deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It's what we love to do. It's what we stand for. And across the year, you're going to see a lot more of this kind of innovation. We are just getting started."
19:21: Phil says the iPad 2 will be sticking around and the price will drop by $100 in the US, making the cheapest model $399.
19:20: Phil Schiller: "Don't let anyone tell you that you can't create on an iPad,: who also calls the device the third-generation iPad. Still no sign of an official name for the darned thing.
19:17: A promotional video, which will no doubt be appearing on the Apple website sometimes later this evening, is showing off the new iPad's key features. Looks like things are drawing to a close here.
19:14: iPhoto for iPad is available today and will cost $5 from the App Store. That'll translate into £2.99 for us, most likely, and it also answers the question of whether it will be backwards compatible.
19:12: You can create neat looking digital photo books to view on your device, while also adding stick notes. All this stuff is great, but it feels very much like after The Lord Mayor's Show doesn't it? Could there be one more thing? Like a name for instance?
19:10: Brush tools pop up from the bottom of the screen, while a range of filers also fan out from the lower edge of the screen. We wonder whether this app will be backwards compatible for older version of the iPad. Some elements of Photoshop Touch here with some Instagram added in for good measure.
19:08: "Gesture control for iPad iPhoto is cool. Swiping photos to delete, pinch and zoom for editing, loads of options. Works with images up to 19mp," says Luke Peters on Twitter. The app will also auto-correct contrast with a single tap of the photo. There's a white balance tool too. Nice.
19:06: The app features all of the same flagging and sharing options seen within OS X and will also support photos up to 19-megapixels. Sorry Nokia!
19:05: New iPad users can gesture using the device's bezel. You can check out other photos in the album by swiping in from the left of the device, while double-tapping on a photo shows you similar snaps, which is great if you're looking through a huge library.
19:01: Here's something new... iPhoto for iPad. There's new gestures, effects, editing and the ability to easily send photos to other devices.
19:00: "Twee-est GarageBand demo ever just, err, demo-ed," says Luke Peters, who's tweeting live from the London event. Also, the iMovie update is free for those who already own it.
18:58: Apple is also updating GarageBand and iMovie for the new iPad. GarageBand users can now jam using up to 4 iPads. iMovie now has a movie trailer creation tool.
18:56: For those just joining us, the "new iPad" will have a Retina Display, 5-megapixel camera, 1080p video, and A5X quad-core processor, 4G LTE for stateside Apple fans, voice dication and up to 10 hours of battery life. It'll go on sale on 16th March in both the UK and the US and prices are unchanged.
18:55: The iWork suite of apps are also being updated today with Retina Display in mind. They'll stay at $9.99 or £6.99 for us Brits.
18:54: Epic's Mike Capp says the new iPad has more memory and better screen resolution than the Xbox 360 or the PS3.
18:50: The Epic Games president Mike Caps is on stage now for the final demo and it's a new Infinity Blade game. Infinity Blade: Dungeons. This should look incredible on the Retina Display. Let's 'ave it. It's your job to craft the ultimate weapon. Videos are now being shown on the big screen and the level of detail looks beyond and apt adjective.
18:47: "Now demo-ing SketchBook app for iOS. Amazing hair from the CEO," says our Luke P. Some of the paintings being shown off here look incredible. The CEO says you can zoom in as far as you like and the image stays "clean" thanks to the Retina Display and extra processing power on offer.
18:45: Apple, of course, could round up this showcase by unveiling the name for the device, but we reckon "The New iPad" sounds awesome.
18:44: That seems to be it in terms of specs. Now its time for some demos. T3's Luke Peters on Twitter says: "Sky Gamblers Air Supremacy demo-ed. Sounds manly. Looks lush. Wondering whether these high-performance apps will be able to dual-screen with Apple TV. Lots of processing power needed..."
18:42: So just to repeat, The New iPad will go on sale in the UK on March 16th, in 16GB, 32GB and 64GB models and the pricing will remain the same as the current model.
18:41: The device will be 9.4mm thick ans weigh-in at a slightly heavier 1.4lbs. The device will go on sale on March 16th in the UK and the US and also a few other countries. Prices will stay the same and you can pre-order from today!
18:40: The New iPad will now have 10 hours of battery life and an astonishing 9 hours on 4G. That outstrips pretty much every 4G LTE smartphone on the market and they don't have a Retina Display.
18:38: Apple is showing off performance against HSPA+. The 4G LTE version of the device (available on Verizon, AT&T and Telus) clocks up speeds of 73Mbps. Wow.
18:36: So, so far with have 4G LTE, and A5X quad-core processor, a Retina Display and massively improved camera tech including 1080p video recording
18:34: Great news for iPad fans in the United States. The New iPad (are they REALLY going to call it that?) will have 4G LTE internet, making it Apple's first 4G device.
18:33: The iPad now has voice dictation. Doesn't sound like it has Siri, but has voice dictation. That'd be a minor disappointment for some.
18:32: Specs are coming thick and fast here. There's a new iSight camera, 5-megapixel rear camera and 1080p HD video, both of which mimic the iPhone 4S. Schiller says the camera features some of the same tech seen in the iPhone 4S's sensor, but will it be as good?
18:31: The A5X processor is "twice as fast" as Tegra 3 Apple says it offers four times the performance. That sounds a little bit of a stretch to us?
18:29: Back to that screen for a second. It has better 40 per cent color saturation and 2.64ppi
18:27: "The New iPad" has, as expected, an A5X processor bringing quad-core graphics into play. This is going to be a beast for gamers.
18:26: More pixels than a HD TV!
18:24: The new iPad is on screen. That's all we know about the name at the moment. "The new iPad." Phil Schiller is on stage to tell us about the new display technology. He's confirmed the speculation. It's 2048 x 1536 with 3.1 million pixels, which Phil compares to 1080p. It's the most pixels ever shoved onto a mobile device.
18:23: Cook says it is redefining the category it created.
18:22: TC: "Everyone's been wondering... who will come out with a product that's more amazing than the iPad 2? Well, we are." Here goes...
18:21: We're hearing lots of impressive sales figures Tim announces that there are now 200,000 apps for iPad. He also says: "Users with a gaming console and portable console said the iPad was their favorite for gaming." Are you sure about that, mate?
18:20: Tim Cook says the iPad is the "poster child of the post PC revolution" and that Apple set out to "create a new category with the iPad."
18:18: And here we go... on to the iPad.
18:14: Eddy Cue is on stage demonstrating the new Apple TV set-top box. The interface looks a lot like Cover Flow. Will this new interface be available as a software update for the current generation Apple TV? The new device keeps the same $99 price-cut and be pre-ordered today for a launch on March 16th. Same day as the new iPad?
18:13: FIRST BIG ANNOUNCEMENT. There's a brand new Apple TV set-top box which does, as expected, play movies at 1080p and debuts a brand new iOS-like interface. It looks gorgeous.
18:12: All this comes with iOS 5.1 which is being rolled out today.
18:10: Here's come those App Store stats we talked about. So far it's all filler and no killer. 25 billion downloads, as we already know and there's now 100m registered iCloud users. Has Apple finially found a successful cloud storage platform after MobileMe? iTunes in the Cloud now supports movies. Sweet. You'll be able to watch flicks at 1080p over the cloud, but surely that'll require a 1080p screen? This has to be a sign of what's to come with the iPad launch.
18:08: "Come on, Tim!" Reminds us of watching Wimbledon in the 90s. Hope Cook does better than Henman today.
18:07: Bossman Tim is now talking about Siri on the iPhone 4S. He says: "It's your best friend, your intelligent personal assistant. Our customers tell us they love it." It's not going to be available in Japan, France and German, but will we see it on the new iPad that everyone is here to see? Come on, Tim!
18:06: T3's Luke Peters on Twitter: "Now playing video promoting the GCS store. Yep, great. iPad 3/HD/2S announcement please."
18:05: Cook is talking about Apple's Retail Store success, the new shop in Amsterdam and the showcase shop in Grand Central in New York. The company now has 362 locations worldwide that were visited by 110m people in 2011.
18:03: He says those devices now make up 76 per cent of Apple's revenue. Wow. That's impressive for a computer company!
18:02: Cook says Apple is "revolutionising portable computing" through the iPad, iPod and iPhone. Looks like we're in for some more talk of the post PC era.
18:00: And we're go! Apple CEO Tim Cook is on stage. Still doesn't feel quite right without the big man up there does it?
17:58: On the undercard of these events we usually get to see some pretty righteous new games. Will we see Apple show off the first fully HD iPad games?
17:51: Luke's sat down, nice and cosy at the Apple event in London. Here's his view
17:42: T3's Luke Peters is IN!
17:35: Apple isn't providing a video stream of the event - not sure why they stopped doing that? - so you're already in the best place to follow the action as it happens.
17:30: Half an hour to go before the frenzy begins at the Moscone Center in San Fran. As well as an iPad HD, many observers are expecting the company to launch a new Apple TV set-top box. This could give us a few clues about what to expect if and when the real deal is launched
17:10: T3 Magazine editor Luke Peters is getting comfortable at the Apple event in London. We'll be checking in with Luke's tweets for @t3dotcom throughout the liveblog.
16:59: An hour to go until the whooping and hollering commences in San Francisco. If you want to join in on the fun then get involved with Apple Keynote Bingo and aim for a full house of Apple launch event clichés. A "rubbish middle of the road singer," anyone? (Thanks @KhidrS_V3)
16:48: The consensus view among those in-the-know on the interwebs is that the iPad 3 / HD will go on sale on March 16th. Will us Brits be lucky enough to receive it on the same day or will we have to wait a couple of weeks like last year?
16:45: Sky Sports certainly thinks there's an improved screen on the way. The broadcaster is already preparing to optimise its iPad apps to accommodate for the expected Retina Display. 1080p Sky Sports on the go? Yes please.
16:38: In case you haven't heard, the Apple Store is DOWN. Not down in the Berlin Wall sense, but down in the temporarily-offline-to-update-with-exciting-new-products sense.
16:35: If the rumoured upgrades turn out to be correct - HD Retina Screen, A5X processor, 1GB RAM, better camera - would that be enough to tempt you into an upgrade? Or would you be happy to stick with the trusty iPad 2? Let us know on T3's Twitter and Facebook pages.
16:27: Just over 90 minutes to go until Apple unveils the next generation tablet - after a load of time-killing stats about App sales and a potential Apple TV refresh of course - and we've got Eye of the Tiger playing on loop in anticipation. However as the world waits for Tim Cook to make known the release date, has Siri let slip the iPad 3 / HD on sale date?
iPad 3 / HD rumours
Looking back to the announcement of the Apple iPad 2, the second gen iPad was unveiled by the late Steve Jobs on March 2nd and hit UK stores March 25th suggesting that the iPad 3 UK launch could follow suit.
With just a day to go before the launch, there are growing rumours that the device will in fact be called the iPad HD, instead of the iPad 3.
New reports have suggested Apple will choose to promote its latest tablet’s party piece, the widely expected introduction of a high-definition Retina display.
Citing “A developer who's previously provided reliable information with respect to things Apple and otherwise,” gadget blog CNet has suggested the upcoming iPad announcement will see Apple “use the HD moniker instead of going with iPad 3.”
With a hit list of high-end features, the repeatedly rumoured array of Apple iPad 3 specs is a variable what’s what of cutting edge portable tech innards.
Tipped for inclusion on the second-generation Apple tablet, the iPad 3 is expected to play host to a higher resolution screen, similar to the Retina display offering found on the iPhone 4 and iPhone 4S.
"The new display is capable of greater resolution than the current iPad, with more pixels on its screen than some high- definition televisions," an unnamed insider source announced recently.
"The pixels are small enough to make the images look like printed material. Videos begin playing almost instantly because of the additional graphics processing."
Elsewhere recent iPad 3 rumours have suggested the iPad 2 replacement will feature a form factor 1mm thicker than its predecessor with the increased internal space to be filled with the new display, an A6 quad-core CPU and improved optics for the rear-mounted camera.
Much like the Apple iPhone 4S the iPad 3 is tipped to sport an 8-megapixel rear-mounted snapper.
Further Apple iPad 3 specs mooted for inclusion are the introduction of a 128GB storage model, NFC technology compatibility and, at one point, a carbon fibre bezel.
Whilst not strictly relevant to UK users, the Apple iPad 3 is also reported to be heading to a number of US based network providers boasting high speed 4G LTE connectivity options, something that has long been called for since the introduction of the first 4G smartphones a couple of years ago.
If you fancy seeing how the rumours matched up the finished article, click the next page.
Posing for the cameras on a number of occasions in a number of different guises, true Apple iPad 3 pictures have remained well hidden with all claimed shots casting a strong feeling of doubt around their validity.
Whilst one set of Apple iPad 3 pictures have suggested the tablet will feature a form factor similar to that of the iPhone 4 and iPhone 4S, others have show a device largely similar to that of the current iPad 2 with an angled aluminium casing acting as one of the most svelte and sleekly designed tablets on the market.
Far form as tantalising as the mock up images of what an iPhone 4-esque iPad 3 design might look like, a number of leaked Apple iPad 3 pictures have outed the innards of the next tablet device with remodelled connectors and increased internal spacing making room for the largely expected new camera with integrated flash, Retina display and larger, improved battery.
Apple iPad 3: Stylus
Apple CEO Steve Jobs famously dismissed tablets that don’t use solely touchscreen technology in 2010, saying: “If you see a stylus, they blew it”. Now, however, it seems US-based Apple is coming around to the idea of bringing a dedicated pen to its iPhone and iPad devices, with the release of two new patents.
The first shows a heated electronic pen or 'stylus' - which could give better precision when used with iOS devices - that all pack capacitive touchscreens. Word is the heat will stop the end of the pen from wearing out, while the pen itself could possibly be docked in the iPhone or iPad to charge.
More interestingly, the second stylus wouldn’t work as a traditional virtual pen. Instead it will wirelessly communicate with the iPad or iPhone, allowing users to write information onto another source and have it instantly appear on their iOS device.
Both patents were filed back in January, prompting rumours it could be launched in conjunction with the Apple iPad 3 or future Apple tablet devices in the future although the launch of either of these is highly unlikely and not in keeping with the company’s trademark sleek styling.
Apple iPad 3: 3D display
It may not be on the top of the features list for most iPad users, but after French researchers found a way to create a 3D display without any other additional hardware, an iPad 3 3D model may not sound so ludicrous.
With the majority of the pre-release Apple iPhone display rumours focussing their collective speculation on the potential of an upcoming Retina offering, the potential inclusion of a 3D model is at best unlikely with the extra-dimensional tech widely un-required.
Apple has yet to embrace the resurgent visual format, and as the video below suggests it may not be so far away as many think.
Check this video for how glasses-free 3D could look on the iPad 3
Apple iPad 3: Thundebolt port
A USB port has been notably absent from the iPad and iPad 2, but with the introduction of Intel's Thunderbolt technology to the latest range of Apple MacBook Pro laptops, the fast peripheral input/output technology could be a more likely addition.
Thunderbolt which possesses a 10Gbps (or 1.25GBps) speed, and can support high-resolution displays, basically means you can transfer a full-length HD movie in about 30 seconds, and a year’s worth of 196kbps MP3s in around ten minutes.
Apple has worked closely with Intel on the development of the technology which is likely to be rolled out to other Apple devices, with future iPads a possible beneficiary.
Whilst a number of reports have suggested Apple will incorporate the Thunderbolt port technology within its next-generation tablet device, realistically it is unlikely that Apple will tarnish the aesthetic of its flagship portable device to offer quicker file transfers.
When the iPad 3 rears its tablet-shaped head, it is likely the device will land as the launch device for the company’s next generation iOS 5.1 software. Following on from iOS 5 which was announced at WWDC 2011 last June before touching down within the iPhone 4S, iOS 5.1 is set to bring a few updates to the iDevice software.
Whilst pieces of code hidden within iOS 5 made reference to the iPad 3.1 and iPad 3.2 (presumable the Wi-Fi only and Wi-Fi + 3G models) recent reports have leaked an expected March 9th iOS 5.1 roll out with the third-gen tablet a likely companion for the software overhaul.
If we don't see an iPad 3 this year, it may well be an updated version of the iPad 2 and sport the moniker Apple iPad 2 Plus as recent reports suggest.
Prior to the iPhone 4S arrival multiple reports were tipping the arrival of an iPad 2 Plus device alongside an iPhone 5 handset.
"There are some indications from the supply chain that Apple may look to introduce an iPad 2 Plus device as they put out a request for quotes from various component suppliers for this marginally different device," FBR Capital Markets analyst Craig Berger announced last year.
The marginal differences of the ‘Plus’ branded device is expected to extend to its display with the Apple iPad 2’s 132 ppi screen believed to be heading for a 250 – 300 ppi upgrade. Another possible addition to an iPad 2 Plus release is increased storage sizes.
Alternatively, sources have revealed that we will actually see the Apple iPad HD which will sport a high definition 2048 x 1536p resolution panel.
Apple iPad 3 price
The 16GB Wi-Fi model of the iPad 2 was a surprisingly reasonable £399 with prices continuing up all the way to £659 for the 64GB Wi-Fi + 3G edition.
Ahead of the iPad 2 successor’s announcement, it is believed that the third-gen model will simply replace the iPad 2 in terms of price points and range of models with any 128GB storage option likely to top the £700 price mark.