Having been granted a patent for new high refresh rate LCD HD TV displays, Apple is once again rumoured to be planning to launch an Apple iTV set
Apple has once again sparked rumours of an upcoming iTV connected television release with new reports outing a patent filed by the Cupertino based company around LCD HD TV displays.
Covering off high refresh rate LCD displays, the latest Apple legal filing with the US Patent and Trademark Office has outlined a series of large scale television displays which play host to ‘fringe field switching’ high refresh rate technology, something which has previously been restricted to smaller scale screens.
Originally filed back in 2008 the patented technology, which builds on features currently used in Apple’s range of iMac devices could soon be making the jump to larger devices with Apple making repeated reference to its implementation in future televisions.
“Embodiments of the present invention can be implemented as flat screen television set 700 with display 701,” the legal document detailed. “Embodiments of the invention may allow the above-referenced devices to provide a clear and bright display with a relatively high resolution, high refresh rate and a wide viewing angle.”
Long a thing of speculation, Apple iTV rumours kicked into overdrive in recent months following the publication of the official Steve Jobs biography in which the Apple co-founder and former CEO said he had “finally cracked” how to change the television market.
"I'd like to create an integrated television set that is completely easy to use,” Jobs reportedly said. “It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it."
Further Apple iTV rumours have suggested Apple will offer a variety of screen size options when it launches its first own branded television sets later this year. With 37 and 42-inch Apple iTV models reportedly in the works, some rumours have suggested Apple’s Design Chief Jonathan Ive is currently putting the finishing touches to a 50-inch set.