With the Amazon Kindle Fire US release now just days away Apple’s recently appointed CEO Tim Cook has expressed his belief the budget tablet is of no serious threat to the iPad’s dominance, an analyst who met with him has revealed.
Barclay’s Capital analyst Ben Reitzes has claimed that having spoken to both Cook and Apple CFO Peter Oppenheimer, neither Apple bigwig sees the 7-inch, $199 priced, Android powered Amazon Kindle Fire tablet as a potential iPad beater, with the retailer’s bespoke take on the Android OS to cause potential further fragmentation.
"While the pricing at $199 looks disruptive for what seems to be the iPad's most important rising challenge, the Amazon Fire - it is important to note that it could fuel further fragmentation in the tablet market - given it represents yet another platform," said Reitzes. "While compatible with Android, the Apps work with Amazon products.”
With Apple’s iPhone and iPad supplying system iOS being strictly regimented for formality and uniformity the Apple heads are reportedly pleased with the potential of further fragmentation to the Android platform.
Reitzes added: "The more fragmentation, the better, says Apple, since that could drive more consumers to the stable Apple platform."
Does the haphazard nature of the Android platform and its many derivatives put you off making the move to a Google powered tablet? Let us know via the comments box below.