Following the news Whitney Houston has died; Apple has been accused of attempting to cash in on the singer’s death, raising the price of her albums ahead of the expected posthumous demand.
The singer, famed for belting out hits such as ‘I Will Always Love You’ and ‘I Wanna Dance With Somebody’, was found dead in her hotel room on Saturday afternoon ahead of the weekend’s Grammy Awards.
Apple has since been accused of attempting to profit from Houston’s death with the artist’s Ultimate Collection album, originally released in 2007 reportedly having its iTunes price increased by £3 in the hours following her death. The album has since seen its price once again reduced to just £4.99.
“To say I am angry is an understatement,” one disgruntled iTunes user said. “I feel it is just a case of iTunes cashing in on the singer's death, which in my opinion is totally parasitic.”
They added: 'The album itself is great so please don't be put off purchasing it, just [know] that you will merely be lining some fatcat's pocket before Whitney's lifeless body is cold.'
Despite the controversy Whitney Houston is currently topping the iTunes download charts with her infamous soundtrack to The Bodyguard movie ‘I Will Always Love You’ as the singer’s death sparks increased interest in her music. Another iTunes user has branded Apple 'sick' for the money making scheme.
Update: According to the Guardian, the increase in price for Whitney Houston’s Ultimate Collection album was the responsibility of publisher Sony Music. Once the wholesale price of the artist’s albums increased, the corresponding iTunes price was apparently changed automatically.