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I tried Oriflame's AI-generated fragrances – there was one thing that surprised me the most
Is this the future?
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Meet Myavana – the haircare brand using AI to provide personalised advice for your hair
I interviewed Myavana's CEO, Candace Mitchell, to explore the future of haircare tech
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Bon Charge Red Light Face Mask review: turn back time with this powerful, highly wearable LED mask
With its comfy fit and light-blocking eye cups, this LED mask is perfect for multitaskers
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This is officially the coolest electric toothbrush I've ever seen
16 brushing settings and a 30-day battery life? Yes please
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I tested Acqua di Parma Colonia – this fragrance is a classic for a reason
Colonia is one of the most iconic fragrances of all time
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Dyson Beauty expert unveils surprising haircare trend for 2025
Did you expect this?
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Remington One Total Body Multi-Groomer review: Jack of all trades or master of none?
A versatile multi-groomer that does a bit of everything – but does it manage to do it all well?
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I used AI to create a luxury men's fragrance – the results are unbelievable
EveryHuman uses AI to create a scent for your specific profile
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New Acqua di Parma fragrance is an ode to its first ever scent
Colonia Il Profumo is a modern reworking of the original Colonia
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Two new Dyson Airwrap colourways have landed – I can't decide which one I like best
Jasper Plum and Red Velvet are here...
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Shark CryoGlow review: the best LED face mask I've tested so far
Shark Beauty's entry into the skincare market has been nothing short of impressive
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5 reasons you should use your LED face mask before you sleep
The evidence doesn't lie
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I tested TUMI 19 degree – a classic masculine fragrance with a citrus kick
Come for the cool bottle, stay for the elegant scent
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Nanoleaf expands beyond smart lighting with first-ever LED face mask
It's a pretty big move for the brand
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Best electric shaver 2025: top grooming options from Braun, Philips and more
Reduce stubble to rubble with the best electric shavers from Braun, Philips and other brands
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Best body groomer 2025: find the top manscapers on the market
Find the best body groomers and the best manscaping groomers for your back, torso, downstairs and everywhere else...
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I've tested Lalique Encre Indigo – a unique fragrance which is perfect for stacking
The prominent note in this fragrance is something I've rarely come across before
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I tested Brioni Eau de Parfum Suave – it's the ultimate luxurious men's fragrance
This will be a mainstay in my collection from now on
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I tested the new Bentley Become fragrance – a stylish exterior hides a decadent secret
This is the scent I'll be wearing on Christmas Day for one reason
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Shark SpeedStyle Pro Flex review: a worthwhile upgrade to an already impressive hair dryer
The new model keeps all of its best features whilst introducing even more advancements
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Gtech enters haircare market with new hair styler range ahead of Christmas
Sounds familiar, right?
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This Versace fragrance was top of my Christmas list – it's almost $50 cheaper in early Cyber Monday deal
Pick up the iconic Versace Eros for less this weekend at Walmart
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5 tips for creating a Tom Hardy-inspired messy goatee
Celebrity grooming tips: How to achieve Tom Hardy’s beard style for Movember
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I love Ralph Lauren fragrances – my top pick for spring is half off right now
This is a gorgeous, fresh scent
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5 effective ways to slow down greying and keep your beard looking youthful
Frustrated with pesky grey beard hairs? Follow these steps
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5 top tips to recreate David Beckham's awe-inspiring whiskers
You'll be fighting off the fans in no time
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5 essential tips for achieving a Henry Cavill-worthy moustache
Conquer Movember in the best way possible
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7 beard care essentials for luscious and healthy facial hair
If you want a well groomed beard, you need these products in your routine
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New Barbour Intense fragrances offer a strong scent for every season
The range has been given a strength boost
