Seiko has just announced a new watch, but, unlike most watches Seiko releases, this one wasn't designed by the Japanese brand. Instead, this is the winning Seiko 5 Sports design from the ‘‘Custom Watch Beatmaker’’ campaign.
This competition saw participants create their original Seiko 5 Sports watches by selecting and combining five watch parts on the brand's website. You could then get votes if your model was the favourite.
Each watch was then paired with one of 32 original pieces of music created by eight up-and-coming artists who share the same value as the brand's concept ‘‘Show Your Style.’’
As you can see from the clear image of the watch below – it's giving us major Seiko Pogue vibes, which, if you're unaware, is a collectable watch from the 70s which gained notoriety for being the first automatic chronograph to be worn in space. It also happened to look really cool.
This limited edition Seiko 5 is no different, the watch incorporates a gold coloured dial combined with a bezel with red and blue accents.
The Custom Watch Beatmaker campaign ran from October 2020 to January 2021, and the entry above won by far the most ‘‘likes’’. It was selected from over 48,000 original designs and won about 8,500,000 votes out of the 16,000,000 total votes worldwide.
The Seiko 5 Sport Custom Watch Beatmaker watch will be available as a limited edition of 2,021 with an RRP of £260. If you're lucky you'll find one at selected Seiko Boutique Online websites in August 2021.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
Aussies can pre-order the watch now exclusively from Seiko Boutique Online stores for AU$499. Despatch expected August/September, with a five-year guarantee included.
Liked this?
As the Style and Travel Editor at T3, Spencer covers everything from clothes to cars and watches to hotels. Everything that's cool, stylish, and interesting, basically. He's been a part of T3 for over seven years, and in that time covered every industry event known to man, from CES and MWC to the Geneva Motorshow and Baselworld. When he's driving up and down the country in search of the greatest driving roads, he can be found messing around on an electric scooter, playing with luxury watches, or testing the latest fragrances.
-
I used the Sony A1 II to shoot a Premier League football match — here’s what I learned
Sony’s new flagship camera is made for sports photographers — but is it any good?
By Sam Cross Published
-
This sleep hack can cut down your nightly bathroom visits – it’s not what you’d think
Cut down your nightly bathroom trip by trying this easy sleep hack
By Bethan Girdler-Maslen Published