If you're looking to buy an affordable smart TV, there are some great options in the Amazon Prime Day sales, not least the brand's own Fire TVs. Amazon's Fire TV platform is a TV operating system (or OS) that runs on a range of smart televisions – much like Google OS and Roku.
Brands such as Toshiba, Insignia, Pioneer and Hisense offer models that use the Fire TV platform and Amazon-branded models. Amazon's own Fire TVs come in two varieties: the regular 4-series and the premium Omni models.
Both provide impressive 4K LED displays, with HDR10, HLG and Dolby Digital sound. However, the Omni models feature hands-free Alexa communication, AirPlay and Dolby Vision (on the larger 65 and 75-inch models).
While fire TVs are competitively priced throughout the year, they do tend to get some big discounts over Prime Day. This means now is the perfect time to pick one up. We've rounded up the best deals on Fire TVs right here, to save your clicks.
- Browse all Amazon Fire TVs and devices
- Insignia 24-inch Fire TV now $89.99
- Hisense 50-inch Fire TV now $399.99
- Amazon 75-inch Omni Fire TV now $749.99