Step aside virtual reality: Zappar thinks AR is king

Ready your smartphone, aim, zap and watch everyday products come to life, with the added bonus of no clunky headsets!

Being able to play and interact with everyday products with tech seemed like something out of a science fiction movie. Augmented reality is now hitting children's books, iPhone cases and more. The most exciting part, you can start building experiences now.

If you fancy a go at creating the augmented reality for your own pleasure or business, you can now download the 'zapcode creator' on your computer and start to turn your everyday products into pieces of augmented reality.