Samsung's using TOILETPAPER to make some cool kitchen goods

Fridges are about more than just refrigeration: these ones offer personalisation and self-expression too

Samsung TOILETPAPER smart fridges
(Image credit: Samsung)

Fridges are cool. That's their job. But even the best fridge freezers aren't as cool on the outside as they are on the inside. Samsung wants to change that, and it's doing it with TOILETPAPER.

No, not the physical product. TOILETPAPER is an Italian creative studio known for its "disruptive" art style, and it's brought that style to Samsung's Bespoke range of US-style fridges so that you can use its external panels to display the studio's "colourful, tongue-in-cheek aesthetic".

What is TOILETPAPER bringing to Samsung Bespoke fridges?

There are four designs: Dessert Lady, Lipsticks, Magic Mirror and Roses With Eyes. We've included Lipsticks and Dessert Lady in the main image, and as you can see they're not exactly subtle: this is the kind of imagery that's tons of fun but best experienced in relatively small doses. A fridge like this in an otherwise pretty Zen kitchen would work, but a room as busy as the fridge panels would give us a migraine in less than a minute. 

Not all the panels will be available for every Bespoke fridge. Lipsticks and Roses With Eyes will be available for BMF (Bottom Mounted Freezer) models, while Magic Mirror and Dessert Lady will be exclusive to 1- and 4-door refrigerator models.

The panels aren't currently on sale yet; they're being shown off for Milan Design Week, which ends on 23 April, so if you're in Milan you can go and see them at TOILETPAPER's place on Via Giuseppe Balzaretti. However, the panels will be available to buy later on this year; Samsung hasn't confirmed a date but says it'll still be in the first half of 2023. There's no price as yet but as the panels are limited editions, they probably won't be cheap. But then, art rarely is.

Carrie Marshall

Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written more than a dozen books, ghost-wrote two more and co-wrote seven more books and a Radio 2 documentary series; her memoir, Carrie Kills A Man, was shortlisted for the British Book Awards. When she’s not scribbling, Carrie is the singer in Glaswegian rock band Unquiet Mind (unquietmindmusic).