Ring Protect price hike: Ring doorbell subs to increase 40% from July

Ring ring! Who's there? It's the price hike police: Ring doorbell monthly subscription packages to increase

Ring doorbell on white brick
(Image credit: Ring)

Ring ring! Who's there? It's the price hike police. Ring Protect Basic's monthly subscription package is set to increase from £2.50 per month to £3.49 in the UK (€3.99/$3.99 in respective EU/US regions). The annual cost will adjust in line with those prices, at £34.99/€39.99/$39.99 for the 12 month discounted package. 

That's a whopping 40% increase – and it's due to commence, based on the email I received from Ring, from 1 July 2022. I get that things can't stay the same price forever, but during the current cost of living crisis – where pretty much everything keeps on leaping up in pricing demands – to have every product under Ring's stable leap by such a margin is a sizeable demand. 

The price change will affect all Ring products as applicable, from its smart doorbells, to cameras and alarm systems. However, if you subscribe to Ring Protect Plus, which permits multiple Ring products to be activated under one account, then it appears that price will remain fixed at £8 per month / £80 per year ($/€10/$/€100 respectively for other regions).

Why is Ring increasing prices?

So why is Ring upping its Protect Basic subscription costs? The company puts it down to more features coming to enhance your user experience. The email I received lists the following three as the biggest reasons: 

1. Extended Video Storage

Ring videos will now be stored for up to 180 days. That's almost six months. In fairness that's a lot, lot more time than the current 30 days offered (other regions may vary). You'll need to manually set this up in settings, though, as Ring will still default to 30 days.  

2. Bulk Video Downloads

"Download up to 50 videos at once," reads the email. Now, I don't know about you, but I've rarely wanted to download more than one video at a time really. It's not a bad feature to offer, of course, but this sounds like a freebie upgrade, not a reason to increase pricing. 

3. Discount

There's 10 percent discount on Ring.com products. But given how many amazing Ring deals you'll find across various retailers, this sounds more to me like there aren't more than two credible reasons for Ring to increase its prices. 

Whether or not you think that's enough to justify the price increase, it's not going to make any difference: so make your accounting adjustments accordingly, or consider dropping to a non-recording Ring package instead and save yourself up to £41.88 per year as a result. The choice is yours. 

Mike Lowe
Tech Editor

Mike has been writing about consumer technology for 15 years and is T3's Tech Editor. As a phones expert he's seen hundreds of handsets over the years – swathes of Android devices, a smattering of iPhones, and a batch of Windows Phone products (remember those?). But that's not all, as a tech aficionado his beat for T3 also covers tablets, laptops, gaming, home cinema, TVs, speakers and more – there's barely a stone unturned that he's not had a hand on. Previously the Reviews Editor at Pocket-lint for a full decade, he's also provided work for publications such as Wired, The Guardian, Metro, and more. In addition to his tech knowledge, Mike is also a flights and travel expert, having travelled the globe extensively. You'll likely find him setting up a new mobile phone, critiquing the next MacBook, all while planning his next getaway... or cycling somewhere.