The PS5 launch is just a few weeks away now, with a staggered release that sees it debut in the US, Japan, Canada, Mexico, Australia, New Zealand, and South Korea on November 12, with the rest of the world following on November 19.
No matter where you live, the hype is being felt by everyone, and to that end, Sony has just dropped its newest global launch spot featuring the voice of artist, and PlayStation's recently inducted strategic creative partner, Travis Scott.
- PS5 pre-orders: Where to buy PS5
- If you want a PS5 for launch, you should order it NOW
The PlayStation blog delved into the ethos behind the ad, which is themed around exploration and pushing boundaries.
It pays homage to iconic explorers like pilot Amelia Earhart, astronaut Mae Jemison, and mountaineer Tenzing Norgay, who have done the unimaginable in the name of discovery. Travis Scott, who created his own PS5 video as a result of his PlayStation partnership, narrates the whole affair.
Talking to Business Insider , PlayStation's Eric Lempel – who's been responsible for the PS5's ad campaign – explains how the spot came to be:
"Ultimately we chose to spotlight these groundbreaking explorers. There are a few real explorers in there who have done things people have never done before, that have pushed the boundaries in many ways.
"And this was really to ignite the feelings of discovery and demonstrate the powerful effect of new experiences people would have on PlayStation 5."
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
More importantly, the message the team is hammering home is that the PS5 is offering something unexpected, and is pushing boundaries of its own in terms of the hardware and accessories – like the DualSense controller – that makes it more than just a PS4 2.0; it's something entirely new and unexpected.
Source: PlayStation, Business Insider
Shabana worked at T3.com as News Editor covering tech and gaming, and has been writing about video games for almost a decade (and playing them since forever). She's had bylines at major gaming sites during her freelance career before settling down here at T3, and has podcasts, streaming, and video content under her belt to boot. Outside of work, she also plays video games and should really think about expanding her hobbies. If you have any tech or gaming tips, shoot over an email or DM her on social media.
-
I tried a cocooning compression experience and it’s the most relaxed I’ve ever felt
Cocooning might be my new obsession – here’s what it is and what it’s like
By Bethan Girdler-Maslen Published
-
Rolls-Royce Ghost Series II – luxury tech on wheels
The upgraded Rolls-Royce Ghost brings more tech and an updated look to this luxury saloon
By Mat Gallagher Published