We're huge fans of the best TVs under £500 here at T3 as they tend to deliver excellent image quality and some fancy features for noticeably less money than flagship sets.
So this large 50-inch Toshiba 4K HDR TV being discounted down to £289, going on half that price, in the Argos Black Friday sale has definitely grabbed our attention.
View the £289 Toshiba 50-inch 4K HDR TV deal at Argos
This is, without doubt, the best value, most bang for your buck large 4K HDR TV deal we've seen in the Black Friday sales, and it suddenly looks like it is going to be the best affordable upgrade option this year.
Simply put, it's one of the best Black Friday deals we've seen. Here are the full details of the offer.
Toshiba 50-inch 4K HDR TV: was £399, now £289 at Argos
This is an incredible amount of TV for under £290, with Toshiba's large 50-inch TV delivering an Ultra HD 4K resolution, HDR image support, Freeview, Dolby Atmos audio and Amazon Alexa built-in. This is a Smart TV, too, meaning you get on-set access to streaming apps like Netflix, Disney+, BBC iPlayer and Prime Video.
We've seen a range of cheap 4K HDR TV deals so far in the Black Friday sales, such as this 50-inch Hisense panel that is now down to £298, but at £289 this Toshiba deal beats them all in terms of value.
Why consider the Toshiba 50UK3C63DB 4K HDR TV
The most obvious reason anyone looking for a TV upgrade should consider this set is its price, which is crazy low for such a large, 4K HDR TV.
But we think shoppers should also consider it as it comes with a bunch of great extra features, too, including Freeview Play, Dolby Atmos audio, and the Amazon Alexa AI assistant built in, the latter meaning you can control the TV with your voice.
Throw in good connectivity options, a slick Smart TV interface for accessing streaming apps, and even an in-built internet browser, and you've got a really strong all-around set to watch TV shows, movies and live sports on.
If you want a cheap 4K HDR TV in a bigger size, though, consider the Samsung AU7100 series
This is the best value 4K HDR TV deal we've seen, but if you want an even bigger panel size than offered here, then we're recommending readers check out the Samsung AU7100 series.
This is because every panel size in the AU7100 series is currently discounted, which ranges from 43-inch models, through 50, 55, 65, 75 and even 85-inch sets. The prices aren't quite as low as offered here with the Toshiba, but the Samsung screen comes very highly rated.
The lowest prices on the Samsung AU7100 in the Black Friday sales can be viewed below.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
Rob has been writing about computing, gaming, mobile, home entertainment technology, toys (specifically Lego and board games), smart home and more for over 15 years. As the editor of PC Gamer, and former Deputy Editor for T3.com, you can find Rob's work in magazines, bookazines and online, as well as on podcasts and videos, too. Outside of his work Rob is passionate about motorbikes, skiing/snowboarding and team sports, with football and cricket his two favourites.
-
T3's ultimate Christmas dinner gadget guide: for sides, mains and beyond
We take a look at the best dinner gadgets to make Christmas lunch easier and hassle free
By Max Slater-Robins Published
-
Add inches to your biceps and triceps with this 25-minute dumbbell workout
Juicy pump incoming!
By Bryony Firth-Bernard Published
-
Quick! This stunning Bang & Olufsen Bluetooth speaker is $200 off, but it'll be gone tomorrow!
The Beolit 20 is one third off right now
By Sam Cross Published
-
This 77-inch LG OLED TV is suddenly even cheaper than its Black Friday price – but only for a few hours
Save an extra $300 on the already heavily-discounted LG OLED C3, but you need to be quick
By Rik Henderson Published
-
Quick! The best Bluetooth speaker won't stay at this Cyber Monday discount price for long
Bang & Olufsen's stellar speaker gets a deal
By Max Freeman-Mills Published
-
The smart Christmas lights I've wanted for years just dropped to their lowest-ever price
These are a great buy right now
By Max Freeman-Mills Published
-
This monster 77-inch Samsung OLED TV is less than half price for Cyber Monday – that's crazy!
You can get $1,700 off the Samsung Class S84D OLED at Best Buy right now
By Rik Henderson Published
-
I love this mini retro games console and this big deal makes it the ideal Christmas present
The NeoGeo Mini is a superb buy with £15 off – comes with 40 games and its own screen
By Rik Henderson Published
-
Huge 65-inch LG OLED TV deal drops to lowest-ever price in Amazon deal
You won't find OLED tech this good for a lower price
By Mike Lowe Published
-
Is there a DJI Neo drone deal on Black Friday? Here's what I found
The brand's top-selling dinky drone might not be any cheaper for Black Friday, but there are a ton of exciting DJI offers to choose from
By Matt Kollat Published