
One of my favourite marketing fails, which may or may not be true, is the story that Pepsi's slogan "Come Alive With Pepsi" was mistranslated in China as "Pepsi brings your relatives back from the dead."
Pepsi has never challenged the tale, which makes me think there's some truth in it, but of course Pepsi never actually tried to do a Reanimator on anybody's dead relatives. However now it seems that Amazon might enable you to talk to the dead via your Echo Dot.
According to Sky News, "Soon you could opt to have a deceased loved one tell you stories, play music or simply turn on the lights - all from your Alexa device." This is not a feature I've been hoping to see in the best smart speakers, and quite frankly it gives me the screaming heebie-jeebies.
Would you want deceased Grandma Doris reading bedtime stories to your child through an Amazon Echo Dot Kids?
Alexa, show me a really bad feature idea
According to Amazon senior VP Rohit Prasat, the goal is to "make the memories last" because "so many of us have lost someone we love" during the pandemic. So rather than, say, paying tax to fund future pandemic preparations, vaccine research and other helpful things, Amazon wants you to be able to get your dead nan to tell you the weather forecast.
I know I'm being a Debbie Downer here. But having digital assistants mimicking specific people is a big old box with PANDORA written on it; Microsoft has already put restrictions on the voices its speech tech can use, because the same tech designed to help people with speech issues can also be used to make political deepfakes. And while I understand the desire to hear our lost loved ones' voices as if they were still with us, I can imagine all kinds of dystopian or just creepy applications for this voice mimicking feature.
I recently gave away almost all of my Alexa devices when Alexa decided to start trying to sell me things. It's bad enough when that's happening in Alexa's voice. Imagine how you'd feel if the marketers were able to use the voice of someone you'd loved and lost.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written more than a dozen books, ghost-wrote two more and co-wrote seven more books and a Radio 2 documentary series; her memoir, Carrie Kills A Man, was shortlisted for the British Book Awards. When she’s not scribbling, Carrie is the singer in Glaswegian rock band Unquiet Mind (unquietmindmusic).
-
Three underrated Pilates exercises that will build phenomenal core strength
Remove sit-ups and crunches from your routine and add these instead
By Bryony Firth-Bernard Published
-
I wish this Amy Schumer movie didn't exist – but it's already Netflix's new no.1
Kinda Pregnant has been critically lambasted
By Mike Lowe Published
-
Aqara's new Matter-compatible light switch has arrived – here's how much it costs
There are two configurations available
By Lizzie Wilmot Published
-
Starting a smart home? I'm an expert and this is the first gadget you should buy
Can you guess?
By Lizzie Wilmot Published
-
Govee has upgraded its smart ceiling light, and it's a lot brighter than before
How many lumens?!
By Lizzie Wilmot Published
-
SwitchBot's new smart home device is a table, wireless charger, air purifier and ambient light – all in one
It's available to buy now
By Lizzie Wilmot Published
-
I'm a smart home expert and this is the coolest gadget I've seen in a while
I need one of these immediately
By Lizzie Wilmot Published
-
This Reolink security camera looks like E.T. – and it has wider views than before
Reolink debuts new Argus cameras with better views and a new Home Hub
By Bethan Girdler-Maslen Published
-
Google's Gemini AI smart home controls are now available to everyone
It's expected to roll out over the coming weeks
By Lizzie Wilmot Published
-
Arlo announces fire detection feature that uses AI to detect flames
Arlo debuts new fire detection technology to better protect your home
By Bethan Girdler-Maslen Published