Apple has been working on a VR headset for a while now. Dubbed the Reality Pro headset, speculation has been rife about the product, although very little has been confirmed in any official capacity.
Regardless, though, it has the potential to be another iPhone moment for the Cupertino-based company. VR technology has come a long way in recent years, but has yet to see truly widespread integration among the general population. Crack that code, and Apple's tech industry dominance could be set to continue for the foreseeable future.
The first device Apple releases is expected to come with an eye-watering price tag. Industry analysts have estimated that the model could retail at up to $5,000, meaning that only those with a love of new technology and a significant amount of disposable income will be able to get their hands on one.
Fortunately for those of us without a spare $5,000 to drop on a VR headset, Apple is already working on a cheaper, second-generation model. That's according to Nikkei Asia, who cite iPhone manufacturers, Foxconn, as the team behind the lower-priced model.
Sourced from an unnamed executive with knowledge of the development, Nikkei says, "Apple hopes to push the price down in the second generation of devices to a more affordable price, like a high-end Mac computer, and hopes to attract a bigger user base."
That could put the "affordable" device in the £2,000-£3,000 range – certainly not as budget-conscious as many would have hoped. It's a far cry from popular models like the Meta Quest 2, and even makes the Meta Quest Pro look like something of a bargain.
With an announcement widely expected at the annual WWDC conference in June, it shouldn't be too long until we have a clearer idea of what Apple has planned for the VR sector. Expect more information to surface in the run up to that event, too.
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Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.
Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.
He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.
Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.