How do you cancel Amazon Prime? How to quit Prime Video subscription

It isn't hard to leave Amazon Prime after its introduction of ads into Prime Video content, here's the step-by-step guide

It was back in 2022 when Amazon increased its Prime subscription service by 12.5% per month, so it was no surprise that many people then looked to cancel their Amazon Prime subscription in the face of the cost of living crisis (or took benefit of this then-available 'hack' to get around it).

Now we're in 2024, however, there's more Amazon news: Prime Video is set to launch ads into its content from 29 January 2024 in the USA and 5 February in the UK. To go ad-free you'll need to pay an additional £/$2.99 per month – even if you already have pre-paid your Amazon Prime subscription for the whole year. 

If that's helped to make up your mind and you want to now quit Amazon Prime, this step-by-step guide will show you how. However, before you do, consider some of the best Amazon Prime shows coming this year and whether it's the right move for you. 

Anyway, if you really and truly do want to cancel Amazon Prime then here's how you can easily do so, whether using a web browser or the Amazon Shopping app. To make it even easier, here's a quick-access link to Amazon's Edit Membership cancellation page

1. Login and go to Your Account

Amazon Prime subscription cancellation

(Image credit: Future)

Go to (or if you're in the US) and, if you're not signed in, do so under the 'Hello, sign in / Account & Lists' to the upper right. If you're using the Amazon Shopping app on Apple or Android instead then this will automatically prompt you to login.

Once you're signed in, the browser format offers a drop menu under that same Accounts & Lists: the top right of this list houses Your Account. If you're instead using the Amazon Shopping app, click the trio of lines to the bottom right and then the Your Account from the menu that pops up. 

2. Access Prime, change membership

Amazon Prime subscription plan cancel

(Image credit: Future)

Within this Your Account section you'll see a series of tiles, the top right of which is access to all things Amazon Prime. Within the app it's to the top left under the trio of lines menu, otherwise under Your Account > Account Settings > Prime Membership

In here is where you can view your plan type and the renewal date. To cancel you'll want to select the 'Manage / Membership' to the far right, then click the 'Update, cancel and more' drop menu from there. Within the app there's a 'Manage membership' drop menu up top of the Prime Membership section, which reveals the same 'Update, cancel and more' option. 

3. End your membership

Amazon Prime subscription plan cancel

(Image credit: Future)

'Update, cancel and more' reveals a very clear 'End membership' option, which it's easy to click if you wish to surrender your Prime benefits. Which, obviously, Amazon doesn't want you to do. So here's the part where you'll have to jump through a few pages to absolutely confirm you're done with the service.

The first screen will tell you all about your delivery, Prime Video, and other benefits. Select 'I Do Not Want My Benefits' and you'll be taken to a 'Confirm membership cancellation' page. Here you can select the 'End Prime Benefits on X date' and you'll have until the end of your subscription period to make use of Prime before you're no longer a member. 

Mike Lowe
Tech Editor

Mike is the Tech Editor at He's been writing about consumer technology for 15 years and, as a phones expert, has seen hundreds of handsets over the years – swathes of Android devices, a smattering of iPhones, and a batch of Windows Phone too (remember those?). But that's not all, as a tech and audio aficionado his beat at T3 also covers tablets, laptops, gaming, home cinema, TVs, speakers and more – there's barely a tech stone unturned he's not had a hand on. Previously the Reviews Editor at Pocket-lint for 10 years, he's also provided work for publications such as Wired, The Guardian, Metro, and more. In addition to his tech knowledge, Mike is also a flights and travel expert, having travelled the globe extensively. You'll likely find him setting up a new mobile phone, critiquing the next MacBook, all while planning his next getaway... or cycling somewhere.