The problem with tech concepts is that they often end up being cooler than the actual devices. We fear this may be the case with this awesome Windows-watch mock-up...
Details on Microsoft's long-rumoured smartwatch are thin on the ground but these concepts are an encouraging glimpse at what could be in store for a Windows-wielding timepiece.
The faux-watch mock-ups come courtesy of designer Nadir Aslam, and show off a spiffing wearable brimming with juicy tech and features.
The round watchface offers up the time (duh), the date, weather details, and will also display a variety of other apps like Messages and Xbox Music. It's also got a familiar blue circle embedded in the design that signals Cortana integration.
In terms of sensors, Aslam's imaginary wrist-hugger comes touting a heart-rate monitor, a GPS, a gyroscope, and a galvanic skin response sensor.
Looks as though popular public opinion is shifting towards a wearable beauty pageant over in Silicon Valley, with clunky square-faced watches failing to capture the hearts of the masses.
As always, you can check out the latest chatter on Microsoft's mystery timepiece over at our rumour round-up page.