ProCook is a British retailer and manufacturer that sells a vast range of kitchen wares through a sprawling website and a number of actual shops. I once described shopping there as being like 'getting Le Creuset quality at Lidl prices,' which they evidently liked so much, they've started using in in all their promotional materials. So I've re-used it as the headline of this piece.
You can find plenty of great deals on Le Creuset quality at Le Creuset prices in the boxout below, but for now let's concentrate on ProCook. Their marketing is a bit cheeky as they insist on saying products are [BIG LETTERS] '50% OFF…' [small letters] 'typical prices', all year around. What they mean by that their casserole set costs, say, £100 whereas a Le Creuset one would be £200. So that's '50% off'. Hmm.
Now, that would be a problem if ProCook's cast iron wasn't on par with the bigger brands when it comes to quality. However, it easily is – and I would say the same for their non-stick saucepans, miscellaneous pots, tableware and several of their very extensive choice of knife ranges, too.
What is absolutely for certain is that for Boxing Day, you can get a further 20% off everything in store, making ProCook's low, low prices (compared to the 'typical prices' of swankier brands) even more of a cast-iron, copper-bottomed, razor-sharp bargain. It's one of the best Boxing Day sales around, in short.
Please note that you will have to spend at least £100. Some of their great value casserole sets cost £99, meaning you'll have to also buy a tea spoon or something. Or why not just take the opportunity to refresh your entire kitchen?
Oh, you want some actual Le Creuset deals?
Before we move onto the ProCook offerings, here are some deals on their more upmarket, hoity-toity, boujee rival. However, even with discounts up to 50% off at the nation's top online retailers, this Le Creuset stuff is still way more pricey than ProCook's products.
But if you simply must have Le Creuset in your life, I have to admit that now is a great time to shop…
- Shop the John Lewis Le Creuset sale – up to 40% off a large range
- Shop the Amazon Le Cresuet sale – up to 40% off a medium-sized range
- Shop the Le Creuset sale at Le Creuset – up to 40% off a smaller range than you'd expect
- Shop the eCookShop Le Creuset sale – up to 50% off a selected range
Why is ProCook good?
They make quality products at low prices. What more could you ask? Everything they sell is own-brand, which presumably helps. If you look at their cast iron page, you'll see that they're selling 28cm casseroles in 11 colours for £89 each. They say that a 'typical price' for them is £199, and what they mean by that is, that's about what you'd pay if you bought the same thing, but made by Le Creuset.
I've been using ProCook cast iron cookware for the last year or so and I can say, hand on heart, it's just as good as Le Creuset or other upmarket brands such as Staub. And why wouldn't it be? It's cast iron. Unless something goes drastically wrong with your casting process, cast iron is always going to be extremely tough, quick to heat up and ruggedly handsome. ProCook also use very good interior and exterior enamel coatings that mean you never need to worry about rust or other damage. No, the exterior is not quite as pleasing as the Le Creuset or Staub equivalent, but the interior – which is the more important bit for actual cooking – is right up there.
For me, psychologically speaking, I actually prefer to cook with ProCook cast iron precisely because it is so much cheaper. I have no qualms about using it on very high heat, banging it about, putting it in the dishwasher and so forth. With Le Creuset and Staub cast iron pans – all of which are built like battleships – I feel obliged to treat them more carefully, just in case I somehow managed to damage them. That doesn't really suit my macho style of cooking. ProCook feels like practical cookware rather than luxury goods masquerading as pots and pans.
So that's why I like ProCook cast iron. Their knives are excellent as well. So without further ado, here's my pick of the best cast iron, Le Creuset-beating bargs in the ProCook Boxing Day sale…