About seven years ago, Apple did the unthinkable and killed the glowing Apple logo. For some it meant the end of the last piece of whimsical design in Apple products: the candy-coloured iBooks were a distant memory by then, and Apple's consumer laptops were as serious-looking as the Pros.
A new patent unearthed by Patently Apple shows the return of the illuminated Apple in a new laptop, and it was filed in 2021 so it's not an old, forgotten patent that's suddenly resurfaced. According to the patent, Apple is considering a backlit, partially reflective mirror on the lid that would make the logo shine without showing the interior components.
Why the glowing Apple logo had to go
Glowing Apple logos used to be an important part of Apple branding: whenever you saw a Mac in a TV show, it was clear what you were looking at. And for some people it was no doubt an airport lounge / coffee shop status symbol too: the bigger the laptop, the more of a statement that logo was making. But sadly it had to go because for a very long time at Apple, thin was in – and the lid of Apple laptops was so thin that there was no longer any room for the illuminated logo.
Apple couldn't make the logo work in its super-thin laptops: it was enabling external light to get into the display, affecting its colour accuracy when used outside and sometimes producing visible light leakage in the centre of the display. Removing it also made the lid more rigid. So the logo went from the MacBook, and it's not in the MacBook Air and MacBook Pro either. I miss it, so I'm pleased to see it might be coming back.
This time around Apple is considering the use of super-thin film layers for its mirror, which presumably would enable it to add illumination without also adding depth to the lid.
As ever with patents, this is a case of "Apple might" rather than "Apple will". But I hope Apple does go ahead with it, because it'd be a little bit of fun in a range that's become awfully serious over the years.
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