Apple is working on its own AI system... of course it is!

Is Apple set to join the AI game?

(Image credit: Getty Images/Yuichiro Chino)

Unless you've been living under a rock the last 12 months you'll no doubt have noticed the AI revolution currently taking place on the internet. The Microsoft-backed ChatGPT and Google Bard have been racing to become your go-to AI assistant but another big name could be about to throw its hat in the ring.

Apple has stayed pretty quiet on AI so far but according to Bloomberg that could be changing. It has supposedly been working on its own AI model known as Ajax (because it's built on Google Jax) or more cheekily dubbed Apple GPT. 

With Siri looking more and more limited compared to newer AI, these updates can't come soon enough. It is already possible using the iPhone's shortcut app to use Siri with ChatGPT but this is more of a workaround than a direct integration.  Apple's own AI could bring a real boost to Siri for all iPhone users.
Apparently, the Ajax AI has been in the pipeline since last year and is now not too far away from release, however, there was no direct mention of it at WWDC 2023, but that's for a good reason. At least for now, Apple's AI is not designed to ever be brought to consumers. Instead, it is being used for prototyping testing internally at Apple. 

iPhone 14 multiple colour options

(Image credit: Apple)

If you remember WWDC 2023 as more than just the Vision Pro event (tricky I know) you might recall Tim Cook trying to prove that Apple products already had AI integration. with the likes of the car crash and fall-detection features, but this development of its own model is a big step up.

Apple is reportedly a bit wary of AI given the privacy concerns but hopefully, it can use its consumer expertise to integrate generative AI into a product-boosting upgrade rather than just fun little distractions. The likes of ChatGPT have shown great potential but accuracy hasn't always been top of the list. 

Andy Sansom
Staff Writer

Andy is T3's Tech Staff Writer, covering all things technology, including his biggest passions such as gaming, AI, phones, and basically anything cool and expensive he can get his hands on. If he had to save one possession from a fire it would be his PlayStation 5. He previously worked for Tom’s Guide - where he got paid to play with ChatGPT every day. When it comes to streaming, Andy will have his headphones glued in whilst watching something that will make him laugh. He studied Creative Writing at university, but also enjoys supporting his favourite football team (Liverpool), watching F1, teaching himself guitar, and spending time with his dog.