Retiring the hardware camera notches of old, Apple has opted for a software-based design that can move or change shape depending on what app you're using. This allows the notch to control background applications, such as timers or music controls, and should take up less space when not in use, too.
And that popularity should translate to more widespread adoption of the dynamic island, according to supply chain analyst Ross Young, who expects to see the feature across the entire range for the iPhone 15.
It's a move that is certain to find favour with lovers of Apple's more modest offerings. But there's a catch.
Despite expectations for the dynamic island to make it's way onto lower-priced spec sheets, Young doesn't believe 120Hz displays or ProMotion technology will follow suit, stating that the current supply chain wouldn't be able to support such a move.
That means that the highly touted Always-On Display will remain a Pro-only feature, as well.
Young goes on to suggest that Apple's supplier, BOE, would be unable to cope with production of their ProMotion displays on a sufficient scale, but does hint that this may change by 2024.
It makes sense for Apple to keep certain features exclusively for their premium offerings. Financially, it enables them to hit a wider array of price points, lowering the barrier to entry and enabling them to reach a wider variety of customers.
By doing away with the things that are nice to have, but not necessarily essential, the standard iPhone line can maintain an attainable price point, while the feature-laden Pro range can spiral upwards as much as necessary. It's a formula that has seen the iPhone through multiple generations, and these leaks show no signs of it stopping.