This watch costs as much as my entire street – and it's inspired by the Bugatti Tourbillon

And I still can't help but love it

Jacob & Co Bugatti Tourbillon Baguette
(Image credit: Sam Cross)

As a lover of the best watches out there, I've always admired the work of Jacob & Co. Sure, they may not always appease the purists, but their timepieces are unquestionably impressive.

The brand's range encompasses everything from dual time pieces to works of pure art. There's even a working roulette table, or a music box with a Godfather theme.

But no collaboration for the brand is more relevant than its link with Bugatti. The car manufacturer has long been considered the pinnacle of luxurious – and incredibly fast – travel, with record-breaking vehicles like the Veyron and the Chiron.

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Recently, it unveiled the Bugatti Tourbillon, and I got hands on with the Jacob & Co timepiece made to celebrate the car. But this wasn't just any commemorative watch. No, this one was adorned with a slew of baguette-cut diamonds to boot.

Bugatti Tourbillon

The instrument cluster from the Bugatti Tourbillon car.

(Image credit: Bugatti)

It's a truly magnificent piece. Look, I'm not suggesting you could pull this off as a daily driver, but there's no getting away from just how majestic this is.

Designed to look like the engine bay of the car itself, the model is chock-full of intricacies. A neat trio of circles at the top include the dial, which turns like the speedometer of a car, a power reserve indicator and the tourbillon itself.

The non-diamond encrusted variant of this model is a favourite of Hollywood superstars and footballers, and you'd certainly need that kind of income to add one of these to your collection. A price tag of €960,000 (approx. £822,500 / $1,100,000 / AU$1,700,000) means this one is going to be a real rarity.

I'd love to tell you that I could scoff at that price tag in disdain. I can't though. It now been a few weeks since I had this one on my wrist, and I can still remember the feeling vividly.

Ultimately, this is a ludicrous display of opulence which few will ever get to experience. But don't be drawn into dismissing it purely on that basis – it's an absolutely fantastic piece.

Sam Cross
Senior Staff Writer

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.

Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.

He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.

Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.

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