Quick Summary
Superdry has just unveiled a new fragrance.
Dubbed Real 01, this is an eco-friendly, vegan formula – and it smells great!
If there's one thing I can never leave the house without, it's a good spritz from one of the best men's fragrances on the market. I've been known to leave without all manner of things – phones, wallets, keys and more have all been left behind before, but I'll never be found without a good splash of scent on.
Recently, I was able to get my hands on a new fragrance from Superdry. The Real 01 fragrance collection offers both a masculine and feminine option for different preferences.
Here, I've been testing the more masculine variant. That's a vegan formula, derived from 97% natural ingredients, too. Proof, then, that this is real by nature, not just by name.
Superdry Real 01: £45 at The Fragrance Shop
Enjoy the new Superdry Real 01 fragrance from The Fragrance Shop. At just £45, this versatile fragrance is a perfect addition to your bag.
Dubbed a 'woody-aromatic' fragrance, Real 01 is really pleasant on the nose. Top notes like bergamot and lemon essence give a pleasant, citrussy essence early on. Sage sits at the heart of this one, along with a salty accord.
All of that sits atop base notes of cedarwood, vetiver and patchouli. That's a strong and classically masculine base, and acts as a solid foundation – even once the top notes have melted away.
It's a particularly versatile fragrance, too. That beautifully crafted combination of scents means you can enjoy a fresh top note early on in the day, while those longer lasting heart and base notes will linger on into the evening with a more luxurious edge.
All in all, I've really enjoyed using this scent. While I certainly wouldn't claim to have the most expansive fragrance collection in the world, I do enjoy a diverse array of bottles from both luxury independents and household name designers.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
I recently tried Jusbox Beat Cafe and was thoroughly impressed with the depth of the scent. While I won't tell you this is quite as rich, it's a really good companion fragrance – slightly lighter overall, but with a similar base profile.
What's really staggering, though, is the price tag. At less than £50 for a 100ml bottle, this is one of the best bargains in the current fragrance game. If you're looking for something low cost and high quality, look no further.
Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
-
A Pilates instructor says this is the five-minute routine you need for your back
Tight and tense after a long day of sitting? Unwind with these five exercises
By Bryony Firth-Bernard Published
-
Microsoft Teams gets a great free update that iPad owners will love
Happy video calling!
By Britta O'Boyle Published
-
I'm a watch expert – this is the biggest trend I'm predicting for 2025
Fashions always change, and I'm predicting a small change in the watch world
By Sam Cross Published
-
OMEGA launches new James Bond-inspired Seamaster Diver in bronze gold
OMEGA’s new Seamaster Diver 300M is a Bond fan’s dream
By Bethan Girdler-Maslen Published
-
New Omega Speedmaster is designed for pilots flying a little closer to the Earth's surface
If the moon is a little far for your tastes, this is the Speedmaster for you
By Sam Cross Published
-
New Grand Seiko watch reissues its first mechanical piece in a modern way
The Grand Seiko Icefall Hi-Beat has a new skin
By Sam Cross Published
-
TAG Heuer’s new chronograph celebrates 20 years of Formula 1 and Red Bull Racing
TAG Heuer excites racing fans with limited edition Formula 1 chronograph
By Bethan Girdler-Maslen Published
-
Seiko’s new Presage Japanese Garden watch has a playful cutout that’s truly hypnotising
Seiko expands its Presage Japanese Garden series with two new watches
By Bethan Girdler-Maslen Published
-
A Week on the Wrist with the Timex Weekender – meet the perfect first watch
A gateway into watch collecting...
By Roland Moore-Colyer Published
-
7 best Cyber Monday watch deals in the USA – Rolex, Tissot, Breitling and more
The best watches to buy right now
By Sam Cross Last updated