
Quick Summary
Superdry has just unveiled a new fragrance.
Dubbed Real 01, this is an eco-friendly, vegan formula – and it smells great!
If there's one thing I can never leave the house without, it's a good spritz from one of the best men's fragrances on the market. I've been known to leave without all manner of things – phones, wallets, keys and more have all been left behind before, but I'll never be found without a good splash of scent on.
Recently, I was able to get my hands on a new fragrance from Superdry. The Real 01 fragrance collection offers both a masculine and feminine option for different preferences.
Here, I've been testing the more masculine variant. That's a vegan formula, derived from 97% natural ingredients, too. Proof, then, that this is real by nature, not just by name.
Superdry Real 01: £45 at The Fragrance Shop
Enjoy the new Superdry Real 01 fragrance from The Fragrance Shop. At just £45, this versatile fragrance is a perfect addition to your bag.
Dubbed a 'woody-aromatic' fragrance, Real 01 is really pleasant on the nose. Top notes like bergamot and lemon essence give a pleasant, citrussy essence early on. Sage sits at the heart of this one, along with a salty accord.
All of that sits atop base notes of cedarwood, vetiver and patchouli. That's a strong and classically masculine base, and acts as a solid foundation – even once the top notes have melted away.
It's a particularly versatile fragrance, too. That beautifully crafted combination of scents means you can enjoy a fresh top note early on in the day, while those longer lasting heart and base notes will linger on into the evening with a more luxurious edge.
All in all, I've really enjoyed using this scent. While I certainly wouldn't claim to have the most expansive fragrance collection in the world, I do enjoy a diverse array of bottles from both luxury independents and household name designers.
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I recently tried Jusbox Beat Cafe and was thoroughly impressed with the depth of the scent. While I won't tell you this is quite as rich, it's a really good companion fragrance – slightly lighter overall, but with a similar base profile.
What's really staggering, though, is the price tag. At less than £50 for a 100ml bottle, this is one of the best bargains in the current fragrance game. If you're looking for something low cost and high quality, look no further.
Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
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