Quick Summary
Superdry has just unveiled a new fragrance.
Dubbed Real 01, this is an eco-friendly, vegan formula – and it smells great!
If there's one thing I can never leave the house without, it's a good spritz from one of the best men's fragrances on the market. I've been known to leave without all manner of things – phones, wallets, keys and more have all been left behind before, but I'll never be found without a good splash of scent on.
Recently, I was able to get my hands on a new fragrance from Superdry. The Real 01 fragrance collection offers both a masculine and feminine option for different preferences.
Here, I've been testing the more masculine variant. That's a vegan formula, derived from 97% natural ingredients, too. Proof, then, that this is real by nature, not just by name.
Superdry Real 01: £45 at The Fragrance Shop
Enjoy the new Superdry Real 01 fragrance from The Fragrance Shop. At just £45, this versatile fragrance is a perfect addition to your bag.
Dubbed a 'woody-aromatic' fragrance, Real 01 is really pleasant on the nose. Top notes like bergamot and lemon essence give a pleasant, citrussy essence early on. Sage sits at the heart of this one, along with a salty accord.
All of that sits atop base notes of cedarwood, vetiver and patchouli. That's a strong and classically masculine base, and acts as a solid foundation – even once the top notes have melted away.
It's a particularly versatile fragrance, too. That beautifully crafted combination of scents means you can enjoy a fresh top note early on in the day, while those longer lasting heart and base notes will linger on into the evening with a more luxurious edge.
All in all, I've really enjoyed using this scent. While I certainly wouldn't claim to have the most expansive fragrance collection in the world, I do enjoy a diverse array of bottles from both luxury independents and household name designers.
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I recently tried Jusbox Beat Cafe and was thoroughly impressed with the depth of the scent. While I won't tell you this is quite as rich, it's a really good companion fragrance – slightly lighter overall, but with a similar base profile.
What's really staggering, though, is the price tag. At less than £50 for a 100ml bottle, this is one of the best bargains in the current fragrance game. If you're looking for something low cost and high quality, look no further.

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.
Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.
He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.
Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.
