Finding the best pillow isn't an easy task. While most pillows look the same, there's no guarantee that the plush feel will last forever; you could find that after only a few months, your pillow is limp or lumpy.
It's worth bearing in mind that we all approach sleep differently, and the best pillow for one person may be totally unsuitable for another. Some favour a soft cushion that feels like floating; others prefer something firmer and more supportive. There are those who crave traditional goose down, others go for memory foam, and synthetic pillows also have their fans. (If you're not sure what the differences are, our guide to down vs memory foam vs feather pillows explains it all.)
Then there's budget. You might be tight on cash, and looking for the best pillow for a low price, or you may be flush with funds, and seeking the absolute best pillow, money no object.
To cover all the bases, we've rounded up the best pillows on the market, so whatever kind of pillow you're looking for, you're certain to find your dream purchase in this guide. Our current favourite though, is the Scooms Hungarian Goose Down pillow, as it's super soft, comfortable and affordable.
And why stop there? We also have comprehensive guides to the best mattress and the best duvet so you can complete your sleep set-up.
Beth is Home Editor for T3, covering style, living and wellness. Having previously held the role of Acting Wellness Editor, Beth has become an expert in all things sleep, offering T3 readers advice on how to get the best night's sleep possible, including how to choose the cosiest pillows for your bedroom.
We've updated our best pillow guide with star ratings, how to choose and test sections, FAQs and a reviewer panel.
T3's Top Three
Best pillows 2025 ranked
The best down pillow
+ Full yet soft
+ Chamber design doesn't go flat
+ Breathable and durable
- Not hypoallergenic (but anti-allergy)
For traditionalists, we'd recommend the Scooms Hungarian Goose Down pillow. It has a chamber design, with an inner core that's 15% down and 85% feather, and a softer outer chamber that's 89% down and 10% feather. While it may feel a little firm at first it soon settles down into a soft, full pillow that retains its shape and rarely needs plumping. And as an added bonus, both its down and feather are certified ethically sourced as a by-product of the food industry.
Scooms encased its pillow in a tightly woven, cotton sateen cover that's dust mite-proof – this pillow is Nomite certified (this reviewer suffers from a dust allergy, and had no issues with this pillow). Note that while it's suitable for those with dust mite allergies, it's not fully hypoallergenic, as many memory foam options are.
The Scooms pillow is pricier than your average down pillow, but it's excellent quality for that price – and it's full enough that you can just use one at a time, rather than doubling up. There are some nice added extras to make it even more appealing: free next day delivery, plastic free packaging and a three-year guarantee.
The best memory foam pillow
+ Comfortable and supportive
+ Easy to clean
+ 10-year guarantee
- It may seem weird to you at first
Memory foam mattresses have become a popular bedding option over the last few years thanks to their supportive, pressure-relieving properties, so it's no surprise to discover memory foam pillows trying to do the same for your head and neck. The Panda Memory Foam Bamboo pillow can take a bit of getting used to; it feels unsettling solid and unyielding at first, but once your head starts sinking into its bamboo fabric-clad memory foam it begins to feel a lot more comfortable and supportive, and it'll stay that way.
Our main point of resistance to a memory foam pillow is that it doesn't look as soft and inviting as a traditional pillow, but those fears tend to evaporate once you actually try it. The outer casing of this Panda offering has a remarkably cool feel to it – and who doesn't love the cool side of their pillow? It zips off for easy cleaning, as well. This pillow comes with a 10-year guarantee and a no-quibble, money-back promise.
Read our full Panda Memory Foam Bamboo pillow review.
The best down-alternative pillow
+ Luxuriously soft
+ Cruelty-free and vegan-friendly
+ Affordable
- No firm version
If you like the idea of a goose-down pillow, but either don't want to spend a lot of money, or just want to avoid exploiting animals, then here's a great alternative. Soak&Sleep blends two types of microfibre, carded to create a soft and lofty pillow, and wrapped in a 100% cotton case with a 233 thread count. And while it's cheaper than a traditional down pillow, it's very well designed and feels luxurious in use. It comes in five sizes, and can be machine-washed and tumble-dried.
Expertly made, with quality materials, this is a light, soft pillow, so won't suit anyone looking for firmer support. If you just want to sink into a soft pillow and imagine you're in an expensive hotel room, though, this will do the job just fine... at an excellent price.
Read our full Soak&Sleep Supremely Soft As Down pillow review.
The best memory foam pillows
The best charcoal-infused pillow
+ Good design and build quality
+ Removable cover that's smooth and easy to wash
+ Breathable and cooling
- A little on the shallow side
The latest addition to Panda's range of bamboo-enhanced sleep products is the Panda Hybrid Bamboo pillow. The headline feature is its 'Charco-Cell' memory foam, which is infused with naturally antibacterial, moisture-wicking and odour-resistant charcoal, and also helps keep things cool with 'Active O2 Micro-pods' that enhance airflow, and which we suspect are merely holes in the foam, but they do the trick.
The memory foam is good and comfy, and the bamboo cover is gloriously soft and smooth, with plenty of attention to detail and build quality (although if you add a pale pillowcase on top you'll be able to see the Panda logo and piping through it). Our main concern is that we found it to be a bit too shallow to deliver that all-important neutral spine alignment. Need to know more?
Read our full Panda Hybrid Bamboo pillow review.
The best memory foam pillow that doesn't overheat
+ Good for fans of memory foam
+ Great temperature regulation
+ Affordable price
- Memory foam isn't for everyone
The clever design of Nectar's Premium Nectar pillow goes a long way to overcome memory foam's tendency to overheat. It's encased in a thick, quilted cover made from polyester that incorporates Tencel cooling fabric. Tencel is extracted from eucalyptus trees, naturally breathable and wicks moisture away. There's also a mesh border to the cover to improve airflow. And inside the pillow is not a block of memory foam, but strips of the stuff. This contributes further to ventilation and coolness.
In use, we found this pillow lovely and comfortable, and would recommend it for side and back sleepers, although its loft will probably be too high for front sleepers.
Read our full Premium Nectar Pillow review. If you're in the market for a mattress, note that there are fairly regular Nectar mattress deals that will bundle in pillows and a Nectar duvet.
The best memory foam pillow with cooling gel
+ Gel-like sleep surface
+ Excellent cooling properties
+ Very supportive
- Pricey
Another memory foam pillow that tackles the problem of overheating head on, the REM-Fit 500 Cool Gel Pillow stands out for being infused with cooling gel. In general, we found this pillow delightfully soft and supportive with great temperature regulation, and we had very few complaints with its performance or comfort.
Read our full REM-Fit 500 Cool Gel Pillow review.
The best of the rest
The best pillow for neck and shoulder pain
+ Four size options
+ Supportive and comfortable
+ Won't get hot
- Won't fill your pillowcase
There's nothing quite like a pillow that's either too thin or too thick for ruining a night's sleep. If you can never find that sweet spot, the Levitex pillow could be the solution you're looking for; it comes in four size options, and there's a helpful guide on the Levitex site so that you can find the perfect size for your build and sleep preferences.
It's not memory foam but Levitex's own foam, which is wonderfully soft and supportive and, thankfully, doesn't retain heat in the night. It'll mould to your head by just the right amount, and Levitex says that this pillow can ease tension as well as countering neck and back pain, along with other potential health benefits. It can take a few nights to get used to the Levitex pillow (although that said we found it perfectly comfortable from the outset), especially if you're used to feather pillows, and be warned: this isn't the most luxurious-looking pillow around, and it's a little small for the average pillow case. But it delivers where it matters, in terms of comfort and support.
Read our full Levitex pillow review.
The best cheap pillow
+ Extremely low price
+ Washable and can be tumble dried
+ Non-allergenic
- Synthetic cover not as breathable as natural
If you're after a cheap pillow, the Silentnight Hotel Collection pillow is well worth a look. It's made in the UK and has a hollowfibre fill, and while we might not recommend it as your main pillow, it's just the thing for a spare room. It's cheap and hold its shape pretty well, and you can wash and tumble-dry it, and it's hypoallergenic too.
The understated cover design makes it look less like a budget option, too, although it is polyester, so not quite as breathable as a natural fibre. Silentnight has given it a firmness rating of 4/10, but it comes in packs of two so you can easily double up if you prefer more height. There's also a 2-year guarantee for added peace of mind.
The best seasonal pillow
+ Good heat management for all seasons
+ Adaptable and adjustable
+ Easy to remove and clean
- A bit overpriced
There are a few Simba Hybrid Pillow options to choose from; this one feature's Simba's Stratos temperature-regulating fabric to keep you cool at night. Rather than being constructed of a solid slab of foam, it's made of small cubes of open-cell foam (not memory foam), and has a cooling side as well as a standard side so you can flip it over in summer for a cooler night's sleep.
As an added bonus you can adapt its height by unzipping the core and removing excess stuffing. Whether or not you actually use all those options, there's no denying the Hybrid Pillow is a very comfortable thing to rest your head on.
Read our full Simba Hybrid Pillow review to find out more.
The best height-adjustable pillow
+ Easy to adjust height
+ Luxury look and feel
+ Soft and cloud-like
- Pointless if you prefer a high loft
The Emma Premium Microfibre Pillow allows you to customise its height by removing one or other of its inner layers. The pillow measures 50 x 70cm, weighs 990g, and made up of a zipped pillow case. Inside are two cushions, filled with siliconised micro elastic fibre (100% polyester). One of these cushions is flat and the other is more bulky. Plus the case itself – which is made of 100g/m3 microfibre woven from polyester – is plush enough to be almost considered a layer in itself.
We found this soft pillow to be light and cloud-like, in a way that's comparative to a down pillow. Removing the cushions to adjust the height is easy, and provides you with a good amount of customisation. Whether you actually want that is another matter: most people know already what height of pillow they prefer. This, however, would be very useful in a guest bedroom, as a way of covering a range of possible guest preferences.
Read our full Emma Premium Microfibre Pillow review.
The best bamboo pillow
+ Eco-friendly and sustainable bamboo
+ Temperature regulating
+ Soft cosy cover
- Memory foam fans probably won't like it
Luff Sleep might be a new or lesser known brand, but it doesn't mean its bamboo sleep products aren't high quality. Using eco-friendly bamboo material, the Luff Bamboo Forest pillow is soft yet firm, super cosy and has a silky smooth cover that's nice to rest your head against.
As bamboo has a construction that helps with airflow, the Luff Bamboo Forest pillow helps regulate your temperature during sleep. During tester, our reviewer found that it kept her cool throughout the night and much less hot and sweaty. It's slightly firmer than expected so memory foam fans might have a hard time with it but it really can't be faulted.
Read our full Luff Bamboo Forest pillow review.
The best traditional duck feather pillow
+ Good value for money
+ Duck feather cosiness
+ Can be shaped to your liking
- Sparse filling
This Scandinavian Duck Feather & Down Pillow by Snuggledown is super cosy. Filled with 85 per cent duck feather and 15 per cent down, it is a soft pillow that keeps you warm on those cold nights. It needs a good plumping every now and then but can be manipulated to your desired shape, making it ideal for any type of sleeper.
How to choose the best pillow for you
Side sleepers will find that a firm pillow is likely the best choice; it'll give you plenty of head and spine support. If you sleep on your front, however, you'll probably need a much softer pillow if you want to avoid a stiff neck in the morning. Tend to sleep on your back? You'll want something in-between. That's really a rough guide though – at the end of the day, what you find comfortable is really mostly down to personal preference.
There are still some great natural pillows on offer that provide thick and fluffy sleeping aids at prices from cost-effective to 'how much?!'. However, synthetic is a popular choice for those with allergies and for a pillow that will bounce back even after a run through the washing machine (for the avoidance of doubt, here's how to clean a pillow). Memory foam is bang on trend right now and is ideal if you find you're waking with a stiff neck.
Confused about sizing? Head to our mattress and bedding size guide, which covers US, UK and EU sizing and naming conventions.
How we test the best pillows
To put together this guide, we collected all the latest pillows and slept on them for a few weeks to see how they perform.
We consider comfort and support levels, design and type of material, whether they smell or are noisy, how they fit under cover, and breathability. We also look at price, packaging, finishing touches and build quality.
In rare cases where we couldn't get hold of a pillow but feel it should be included, we research what other customers and reviewers have said, and combine that with what we know about the pillows' makeup and design.
Find out more about how we test at T3.
FAQs
What's the best material for pillows?
The most common pillow filling is down, which is goose or duck feathers. This material also makes up duvets and is preferred as it's comfortable, lightweight and affordable.
But there are pros and cons to everything, and some people don't like don due to its heat retention and use of animal products. Memory foam has become more popular and allows the pillow to mould to your head, or you can find synthetic and bamboo materials.
What pillow sizes are there?
You might not think that pillows come in different sizes, but you'd be wrong.
UK sizes include Standard, King / Super King, Small Square, Medium Square, Large Square and Junior / Toddler. US sizes include Standard, Super Standard, Queen and King. EU sizes are Standard and Continental.
See our full pillow size guide for more details.
How often should I replace my pillow?
In general, you should replace your pillow every two to three years. See how often should you replace your pillow for specific advice on the different types of pillow materials, as longevity differs from memory foam to feathers.
Reviewer panel
Beth is T3's Home Editor and has covered sleep for several years. She's tested mattresses, duvets and pillows, including models from Levitex, Luff, Ostrichpillow and more.
Ruth was previously Wellness and Outdoor Editor at T3, and is now Homes Editor at TechRadar. She's tested many pillows, including models from Panda and REM-Fit.
Tom May is a freelancer journalist and author of Great TED Talks: Creativity: An Unofficial Guide with Words of Wisdom from 100 TED Speakers. He covers sleep on T3, and has reviewed many pillows from Panda, Simba, Emma, Soak&Sleep and more.
-
Eight Sleep upgrades its Pod with a built-in speaker and cooling blanketEight Sleep launches fifth version of its Pod smart bed
-
Women dream more about stress than men, according to Simba’s sleep studySimba’s latest AI study reveals dreams and nightmares experienced by the UK
-
Do smart sleep gadgets actually improve your sleep? T3 investigates...Sleep gadgets like Oura Ring 4 and the Withings Sleep Analyzer could help you get those eight hours per night
-
I stayed in 5 hotels in 2 months – here’s how to get hotel-worthy bedding at home7 hotel-inspired bedding tips to make your own bed just as cosy
-
I spent 6 weeks with the FoodMarble Aire 2: here’s what I learned about my gut healthI’ve been testing the clever breath-testing gadget with the companion app over several weeks to find out if it delivers on its promises
-
Oil pulling is going viral on TikTok for stopping morning breath – but does it actually work?4 hacks that prevent morning breath, according to a sleep expert
-
These limited edition McLaren x Loop earplugs are what you need for Formula 1 seasonMcLaren teams up with Loop on limited edition noise-reducing earplugs
-
5 sleep supplements that help me achieve 8+ hours of rest every nightIt took me years to perfect my sleep routine – here are the supplements that helped
