The end of financial year is almost upon us and retailers have kicked off a massive sale period in 2021. EOFY sales are among the biggest in the retail calendar, with Aussie brands looking to offload old stock to make room for all-new products to hit the shelves in July.
As so many retailers slash prices and compete to give shoppers the best deals, it can be difficult to know where to look to get just what you're after. But stick with us and you won't be overwhelmed.
Deals are already rolling in, so check out the best ones we've picked out from a range of retailers below. Everything from gadgets and tech to shoes, appliances and the top styles from the 2020/2021 financial year are on our radar.
Read on to see the best deals in this year's EOFY sales.
EOFY Sale 2021: essential retailer quick links
- Amazon - snag great deals on Amazon devices and electronics
- Bing Lee - plenty on offer including kitchen appliances and TVs
- Dell - get up to 45% off laptops
- Kitchenaid - save 20% on selected products all month
- Lenovo - save up to 45% on a range of laptops
- Telstra - pet selected iPhones for up to AU$200 less
- The Good Guys - big savings on laptops and TVs
EOFY Sale 2021: best deals
Home and Living
Dyson V7 Cord-free |
AU$599 AU$339.30 on The Good Guys eBay (save AU$259.70)
It may be an older model Dyson, but it's still a Dyson, so you know the quality is there. And now it’s one of the brand’s cheapest handsticks. You'll get up to 30 minutes of suction from the V7, with about 10 minutes of battery if you use its highest power setting. Dyson has discounted it, but eBay Plus members will get it even cheaper by purchasing through The Good Guys’ eBay store with the code PLUSFLASH10.View Deal
Dyson V8 Animal |
AU$699 AU$599 on Dyson (save AU$100)
If you'd really like to get your hands on a Dyson without forking out too much, and the V7 doesn't quite have the kind of power you desire, then consider the V8. It's powerful, great on carpets with pet hair and will carry on purring for a top of 40 minutes each charge. This particular model ships with one motorised cleaning head and four additional attachments direct from the manufacturer. View Deal
Laptops and PCs
Thanks to Apple’s astonishing M1 processor, the newest MacBook Airs can outperform Intel laptops that cost more than twice their price. And that's not something we thought we'd ever see. Get yourself AU$100 off the RRP of this 256GB model in grey, silver or gold with code PPSS100 via eBay checkout. If you'd prefer the 512GB version, you can get AU$100 off with the same code, bringing it down to AU$1,749. But remember, you'll need to be a Plus member to score these deals. View Deal
Get your hands on the rather elusive GPU under the hood working alongside a 11th-gen i7 CPU. There's more than enough memory and storage here as well, so you can throw any game at it and it'll handle with ease. Save a huge AU$1,350 with Dell, but be quick, this deal ends on June 3.View Deal
Phones and Tablets
With phenomenal power, stunning display and heap of upgrades on earlier models, the iPad Pro 12.9 comes in second on our list of the best tablets you can buy right now. A range of colours and storage options are on sale, and eBay Plus members just need the code PPSS100 to save on the brand-new tablet. But if you’d prefer something a little smaller, the 11-inch iPad Pro is also discounted.View Deal
iPhone 12 (64GB) |
AU$1,349 AU$1,149 on Telstra (save AU$200)
If you're thinking of switching or upgrading your device, consider Telstra's deal on the iPhone 12. For AU$200 off, you’ll have the choice of signing up for 12- or 24-month repayments. Telstra’s plans come with no lock-in contract though, so in theory, you should be able to switch telcos anytime (provided you pay off the device). You can also save AU$200 on the iPhone 12 mini.View Deal
Jabra Elite 65t |
AU$119 AU$78 at Amazon (save AU$41)
These are a great bargain buy if you can't afford the model up. You won't get active noise cancellation here, but they still do a good job of passively limiting outside sounds. For such a low price, you'll get incredible sound and a very easy-to-use pair of buds. The Titanium Black and Gold Beige pairs have been slashed by 34%.
And if you're a fan of running, cycling or anything active, the Elite Active 65t is sweat-resistant and also down to its lowest price on Amazon – AU$98 for the Copper Blue option and AU$99 for the colourful Copper Red edition.View Deal
Beats Studio 3 |
AU$449.95 AU$309 at Dick Smith (save AU$135.95)
These headphones look great, feel comfortable and offer a battery life of up to 40 hours – incredible. They pack good noise cancellation, but the Studio 3 headphones are let down by their sound quality, as they’re not able to separate sound as well as their competitors. Still, they’re currently much cheaper than our favourite Sony XM4’s. We've seen the Forest Green version a bit cheaper in the opast, but this is the best price you'll find if you want them in Crystal Blue. View Deal
TVs and Entertainment
The newer model Apple TV 4K (2021) has just hit retailers, so this 2017 version is now being cleared out. If you’re keen to save some cash, we found it cheapest at The Good Guys’ eBay store, though it’s only available to eBay Plus members with the code PLUSFLASH10. The improvements in the newer model are a faster processor and a better remote, but you'll pay AU$100 more for the privilege.View Deal
One of the most affordable options in LG’s OLED range, the BX boasts an incredible colour scheme and impressive overall picture quality. It may not have the movement graphics of some of the more expensive models in LG's range, but it’s still a great option compared to rivals in the market. View Deal
LG 55-inch C1 OLED TV |
AU$3,295 AU$2,995 at Bing Lee (save AU$300)
The LG C1 is one of our top picks for the best OLED TV you can buy. With excellent OS upgrades on the previous CX series, it's now in full-frame. The C1 offers superb picture quality, as well as boasting four HDMI 2.1 ports, which is great news if you're a gamer. Expect stunning 4K picture quality and save AU$300 when you buy from Bing Lee.View Deal
EOFY Sale 2021: what is it?
The end of the financial year comes around on June 30, which means it's that dreaded time of the year where we have to file our tax returns with the ATO.
But before we launch into the new financial year, retailers race to ditch their old stock to make way for fresh new releases to roll in, slashing prices by huge margins as they free up more room on their stocklists. That means you can save big on slightly older versions of the best products.
And quite often discounts will change throughout the sale period, so it's best to keep checking back in to see if what you’re after has seen a price drop.
EOFY Sale 2021: when is it?
In Australia, the EOFY sale usually begins on June 1 and ends on June 30.
That said, plenty of retailers will look to get in early with deals and start slashing prices towards the end of May. But don't be fooled by these initial discounts, as the best value offers usually arrive in June.
And be sure to check specific retailers for start and end dates as not all will host a month-long sale period.
EOFY Sale 2021: what deals to expect
EOFY sales will see discounts across a wide range of retailers. From home appliances to audio, laptops and TVs, there's always plenty to be saved on technology which will soon be super-seeded by the latest releases.
Wearables, shoes, sunglasses and clothes all get major price cuts too, with the latests upgrades, models and designs due in the new financial year.
Amazon was a major player last year and is promising to offer buyers the opportunity to make big savings again in 2021, also coinciding with Amazon Prime Day taking place over two days in June.
In the tech world, HP, Dell, Sony and Bose played a key role last year, while Shaver Shop, Dyson and Kogan had big deals on personal care and home appliances. All are expected to offer huge savings again in 2021.
Keep an eye out for deals with the likes of Rebel Sport, Target, Sunglass Hut and SurfStitch if you're in the market for new outfits or kicks.
And broader retailers like Catch AU, Bing Lee, Harvey Norman and Myer are also likely to offer savings across a range of products.
EOFY Sale 2021: best offers from last year
If last year's deals are anything to go off, there's massive savings to be had in 2021. These are some of the best discounts from the 2020 EOFY sale:
Lenovo ThinkPad E15 | i5 / 8GB / 512GB SSD | AU$1,149.50 (RRP AU$2,299; save AU$1,149.50)
Lenovo's ThinkPad range is known for its security and stability to anyone invested in the business laptop space, and this E15 is no exception. Last year, buyers set themselves up with a 10th Gen Intel Core i5 CPU, 8GB of RAM, a 15.6-inch display, 512GB SSD, and fingerprint reader for 50% off full RRP from Lenovo's store.
JBL Flip 4 | AU$79 (RRP AU$149; save AU$70)
The JBL Flip 4 offers big sound in a compact package. By the time of the sales last year, the Flip 4 had been replaced by the next-gen Flip 5. At 47% off on Amazon, it was one of the best speaker deals around. For just AU$79 buyers got a rugged, waterproof Bluetooth speaker with great sound and an impressive 14-hour battery life.
Amazon Echo Show 8 | AU$129 (RRP AU$229; save AU$100)
Amazon offered its then brand new device with a hefty 31% discount during last year's EOFY sale. It has an 8-inch screen, so you can control your compatible smart home devices with your voice or the touchscreen display. You can also use the Echo Show 8 to stream movies and TV shows from Prime Video, chill out with tunes or manage your day, with the dual speakers providing a decent soundscape.
Garmin Fenix 5S | AU$499 (RRP AU$949; save AU$450)
The word ‘premium’ sometimes falls short when describing this wearable as it previously carried an official price tag of nearly AU$1,000. While it's now significantly cheaper, this near half-price discount was huge for last year's EOFY. Bing Lee offered the chance to score a massive AU$450 saving on the Sapphire Edition of the rose gold Garmin Fenix 5S – a smartwatch with a scratch-proof watch face, GPS and GLONASS satellite reception.