The end of financial year is upon us and retailers are in the middle of a massive sale period. EOFY sales are among the biggest in the retail calendar, with Aussie brands looking to offload old stock to make room for all-new products to hit the shelves in July.
As so many retailers slash prices and compete to give shoppers the best deals, it can be difficult to know where to look to get just what you're after. But stick with us and you won't be overwhelmed.
Discounts are in full swing, so check out the best ones we've picked out from a range of retailers below. Everything from gadgets and tech to shoes, appliances and the top styles from the 2020/2021 financial year are on our radar.
Read on to see the best deals in this year's EOFY sales.
EOFY Sale 2021: essential retailer quick links
- Adidas - huge savings across men's and women's clothes, shoes and accessories
- Amazon - snag great deals on Amazon devices and electronics
- Bing Lee - plenty on offer including kitchen appliances and TVs
- Catch- great deals on electronics, home gadgets and fitness trackers to name a few
- Dell - get up to 45% off laptops
- Dick Smith - price cuts on appliances, tech and more
- Dyson - save as much as AU$200 on Dyson products
- HP - save up to $430 on selected HP laptops
- Kitchenaid - save 20% on selected products all month
- Kogan - great deals on office furniture and appliances
- Lenovo - save up to 45% on a range of laptops
- Myer- plenty of deals on kitchen appliances, electronics and much more
- Rebel - big discounts on smartwatches and much more
- Shaver Shop - as much as 95% off selected range
- Sony - price matching and free shipping on orders over AU$200
- Sunglass Hut - up to 50% off selected styles
- Telstra - get selected iPhones for up to AU$200 less
- The Good Guys - big savings on laptops and TVs
EOFY Sale 2021: best deals
Home and Living
Philips Airfryer Premium XXL |
AU$399 AU$299 on Amazon (save AU$130)
If you're keen to get into air frying, why not start with the best? The Philips Airfryer Premium XXL has a 1.4kg capacity, so it’s big enough to cook for the whole family. It gets the job done quickly and, without the need for a large amount of oil, it’s far healthier than regular pan frying. The white model is discounted on Amazon.View Deal
Dyson V7 Cord-free |
AU$599 AU$399 on The Good Guys eBay (save AU$200)
It may be an older model Dyson, but it's still a Dyson, so you know the quality is there. And now it’s one of the brand’s cheapest handsticks. You'll get up to 30 minutes of suction from the V7, with about 10 minutes of battery if you use its highest power setting. Dyson has discounted it, but eBay members will get it even cheaper by purchasing through The Good Guys’ eBay store. View Deal
Dyson V8 Animal |
AU$699 AU$599 on Dyson (save AU$100)
If you'd really like to get your hands on a Dyson without forking out too much, and the V7 doesn't quite have the kind of power you desire, then consider the V8. It's powerful, great on carpets with pet hair and will carry on purring for a top of 40 minutes each charge. This particular model ships with one motorised cleaning head and four additional attachments direct from the manufacturer. View Deal
Garmin Fenix 6 Sapphire |
AU$1,299 AU$718.54 on Amazon (save AU$580.46)
The Garmin Fenix 6 is the best multi-sport watch money can buy, but the range usually doesn’t come cheap. Amazon has slashed the price of the premium wearable, saving you a massive AU$580. It’s got top-notch adventure tracking and GPS-based mapping for when you’re off the beaten path. As the Sapphire version, it features a scratch-resistant sapphire lens. Now heavily discounted at Amazon.
Garmin Forerunner 245 Music |
AU$579 AU$339 on Amazon (save AU$240)
Already a T3 award winner, the ultimate running watch just got even better with a bargain price tag. Without overcomplicating it, the Forerunner 245 Music boasts just the right amount of features for people who are getting into running, making it the watch that will suit most people. Get it in white, aqua, black for AU$339. View Deal
Laptops and PCs
A truly innovative laptop, the ZenBook Duo comes with a dual-screen that proves to be useful as much as it is intriguing. This model comes with an 11th-gen Intel Core i7 processor and 16GB of RAM, giving it strong performance and a very good battery life. There’s some compromises to the keyboard and touchpad to fit in the extra screen, but overall, it’s a brilliant laptop. Now discounted at Bing Lee, but you’ll save extra by claiming cash back.View Deal
Get your hands on the rather elusive GPU under the hood working alongside a 11th-gen i7 CPU. There's more than enough memory and storage here as well, so you can throw any game at it and it'll handle with ease. Save a huge AU$1,350 with Dell, but be quick, this deal ends on June 3.View Deal
Nintendo Switch console |
AU$469.95 AU$379 on Amazon (save AU$90.95)
Going cheaper than what it was during Amazon's Mid-Year Sale, the Grey Joy-Con version of the 2019 iteration of the Switch is discounted to under AU$380. You might want to get one quick if you've been keen as stocks are likely to run out fast at this price. The Neon version is also priced at AU$379, but is out of stock until July 7, 2021. View Deal
Xbox Series S |
AU$499 AU$429 on Amazon (save AU$70)
The latest generation of consoles are still super fresh on the market (and very rarely in stock), so seeing AU$70 off the Xbox Series S is certainly worth a look. It's not quite as powerful as the Series X, but if you're looking for a more compact and casual entry into the current generation of gaming, you should probably pounce on this opportunity.View Deal
Razer Viper Ultimate mouse |
AU$199 AU$159.20 at JB Hi-Fi (save AU$39.80)
This wireless mouse can save up to five profiles, plus eight programmable buttons on a sleek and lightweight design, alongside all the other advantages that cheaper models bring. So get your game on and save when shopping at JB Hi-Fi.View Deal
Razer BlackShark V2 Pro |
AU$239 AU$191.20 at JB Hi-Fi (save AU$47.80)
The BlackShark V2 Pro is one of the best gaming headsets you can get, and it's currently discounted at JB Hi-Fi. It promises excellent audio quality, sound isolation and easy to use software to go with those 50mm TriForce Titanium drivers.View Deal
Canon EOS R5 (body only) |
AU$6,999 AU$5,273.92 on Amazon (save AU$1,725.08)
The headline-making EOS R5 is an expensive beast but it justifies the cost in its performance. But there's no need to pay full price when you can go click-happy for less. At under AU$5,300, this is a pretty good deal if you've been lusting after Canon's flagship full-framer.View Deal
Phones and Tablets
iPhone 12 (64GB) |
AU$1,349 AU$1,149 on Telstra (save AU$200)
If you're thinking of switching or upgrading your device, consider Telstra's deal on the iPhone 12. For AU$200 off, you’ll have the choice of signing up for 12- or 24-month repayments. Telstra’s plans come with no lock-in contract though, so in theory, you should be able to switch telcos anytime (provided you pay off the device). You can also save AU$200 on the iPhone 12 mini.View Deal
The Galaxy Tab S7 is boasting a heavy discount. It's premium build hosts a gorgeous 11-inch, 120Hz display, making it one of Samsung’s finest tablets yet. And its compact size makes it easily portable, making it perfect for note taking, sketching or watching Netflix on the go. You’ll need to enter the code PPSS100 to get the discount.View Deal
Google Pixel 4a 5G |
AU$799 AU$549 at Telstra (save AU$250)
Essentially the ‘lite’ version of the Pixel 5, the Google Pixel 4a 5G comes with a clean Android interface and has good battery life for a Pixel phone. Telstra is offering the device for just AU$549 when you pair it with a plan, and you have the choice of buying the phone outright, or paying it off over 12- or 24-months.View Deal
Samsung Galaxy Buds Pro |
AU$349 AU$219.99 on Amazon (save AU$129.01)
Samsung’s best yet, the Galaxy Buds Pro come with better sound quality than previous earbuds (though still not up to scratch with the best from Bose and Sony). Still, they boast multipoint pairing, waterproofing up to the IPX7 standard and some entry-level noise cancellation. They’re now a massive 37% off on Amazon, and are cheapest in black.View Deal
These true wireless buds from Sennheiser – one of our favourites – were going real cheap during the sales with over 60% off. While not quite as steep a discount, there's still 26% off on these lightweight, comfortable and great-sounding 'buds available in either black or whiteon Amazon.View Deal
Boses's premium and elegant flagship ANC cans are almost half price on Amazon at the moment, available in Black and Silver. Designed for comfort and style, these headphones provide the best ANC the company has to offer, solid call quality, and a well-balanced, clear audio.View Deal
Bose QuietComfort 35 II |
AU$399 AU$285 on Amazon (save AU$114)
It wasn't so long ago that the QuietComfort 35 II was the king of the wireless ANC headphone market. Now a little older, we regularly see them discounted at this stage. But this is still an exceptional price on quality audio and noise-cancelling. You’ll save AU$114 when you buy from Amazon in black or silver.View Deal
Sony WH-1000XM4 headphones |
AU$499 AU$330 on Amazon (save AU$153)
Sony's latest WH-1000XM4 headphones are the company's best when it comes to both ANC and audio. They offer excellent adaptive noise-cancelling and a pleasing, warm audio profile – the combo of which makes for a cosy audio blanket. The black set gets a big discount at AU$330.View Deal
Beats Studio 3 |
AU$449.95 AU$329 at Dick Smith (save AU$115.95)
These headphones look great, feel comfortable and offer a battery life of up to 40 hours – incredible. They pack good noise cancellation, but the Studio 3 headphones are let down by their sound quality, as they’re not able to separate sound as well as their competitors. Still, they’re currently much cheaper than our favourite Sony XM4’s. We've seen the Forest Green version a bit cheaper in the opast, but this is the best price you'll find if you want them in Crystal Blue. View Deal
TVs and Entertainment
Foxtel has a fantastic EOFY deal on right now that offers three months of free internet, plus discounted streaming for the first three months on a 12-month plan. You'll also get a bonus Google smart display thrown in at no extra cost. That means you can stream unlimited content from Foxtel 50+ channels for movies, TV shows, sports and kids programs.
But hurry as this offer ends June 30!View Deal
LG 55-inch C1 OLED 4K TV |
AU$2,995 from AU$2,465.25 on The Good Guys eBay (save up to AU$529.75)
If you don't want a huge telly, consider this 55-inch model of LG’s C1 OLED. It's cheapest for Plus members at The Good Guys’ eBay store, with this year’s flagship reduced from its AU$2,995 RRP to just AU$2,465.25 when you using the code PLUSF5 at checkout. For non-eBay Plus members, you can grab it from Bing Lee for AU$2,595. A great price for a pretty new TV. View Deal
TCL 65-inch X915 8K QLED TV |
AU$2,990 AU$1,495 on The Good Guys (save AU$1,495)
Save 50% on this TCL at The Good Guys – an incredible discount of AU$1,495. One of the headline features you should know about this 8K TV is its ability to support IMAX Enhanced content. That means it has HDR and multi-channel audio. If you’ve got the space for it, grab it for this incredible price today.View Deal
For a more affordable way to bring your TV's audio into the world of surround sound, this Sony package offers a compact and elegant 5.1-channel solution. The central soundbar offers a centre, front-left and front-right audio setup, while the two tall-boy rear speakers fill out the surround setup and the sub brings the deep, rumbling immersion to life. While it was a little over half price over the last couple of days, there's still a very decent 31% off right now.View Deal
EOFY Sale 2021: what is it?
The end of the financial year comes around on June 30, which means it's that dreaded time of the year where we have to file our tax returns with the ATO.
But before we launch into the new financial year, retailers race to ditch their old stock to make way for fresh new releases to roll in, slashing prices by huge margins as they free up more room on their stocklists. That means you can save big on slightly older versions of the best products.
And quite often discounts will change throughout the sale period, so it's best to keep checking back in to see if what you’re after has seen a price drop.
EOFY Sale 2021: when is it?
In Australia, the EOFY sale usually begins on June 1 and ends on June 30.
That said, plenty of retailers will look to get in early with deals and start slashing prices towards the end of May. But don't be fooled by these initial discounts, as the best value offers usually arrive in June.
And be sure to check specific retailers for start and end dates as not all will host a month-long sale period.
EOFY Sale 2021: what deals to expect
EOFY sales will see discounts across a wide range of retailers. From home appliances to audio, laptops and TVs, there's always plenty to be saved on technology which will soon be super-seeded by the latest releases.
Wearables, shoes, sunglasses and clothes all get major price cuts too, with the latests upgrades, models and designs due in the new financial year.
Amazon was a major player last year and is promising to offer buyers the opportunity to make big savings again in 2021, also coinciding with Amazon Prime Day taking place over two days in June.
In the tech world, HP, Dell, Sony and Bose played a key role last year, while Shaver Shop, Dyson and Kogan had big deals on personal care and home appliances. All are expected to offer huge savings again in 2021.
Keep an eye out for deals with the likes of Rebel Sport, Target, Sunglass Hut and SurfStitch if you're in the market for new outfits or kicks.
And broader retailers like Catch AU, Bing Lee, Harvey Norman and Myer are also likely to offer savings across a range of products.
EOFY Sale 2021: best offers from last year
If last year's deals are anything to go off, there's massive savings to be had in 2021. These are some of the best discounts from the 2020 EOFY sale:
Lenovo ThinkPad E15 | i5 / 8GB / 512GB SSD | AU$1,149.50 (RRP AU$2,299; save AU$1,149.50)
Lenovo's ThinkPad range is known for its security and stability to anyone invested in the business laptop space, and this E15 is no exception. Last year, buyers set themselves up with a 10th Gen Intel Core i5 CPU, 8GB of RAM, a 15.6-inch display, 512GB SSD, and fingerprint reader for 50% off full RRP from Lenovo's store.
JBL Flip 4 | AU$79 (RRP AU$149; save AU$70)
The JBL Flip 4 offers big sound in a compact package. By the time of the sales last year, the Flip 4 had been replaced by the next-gen Flip 5. At 47% off on Amazon, it was one of the best speaker deals around. For just AU$79 buyers got a rugged, waterproof Bluetooth speaker with great sound and an impressive 14-hour battery life.
Amazon Echo Show 8 | AU$129 (RRP AU$229; save AU$100)
Amazon offered its then brand new device with a hefty 31% discount during last year's EOFY sale. It has an 8-inch screen, so you can control your compatible smart home devices with your voice or the touchscreen display. You can also use the Echo Show 8 to stream movies and TV shows from Prime Video, chill out with tunes or manage your day, with the dual speakers providing a decent soundscape.
Garmin Fenix 5S | AU$499 (RRP AU$949; save AU$450)
The word ‘premium’ sometimes falls short when describing this wearable as it previously carried an official price tag of nearly AU$1,000. While it's now significantly cheaper, this near half-price discount was huge for last year's EOFY. Bing Lee offered the chance to score a massive AU$450 saving on the Sapphire Edition of the rose gold Garmin Fenix 5S – a smartwatch with a scratch-proof watch face, GPS and GLONASS satellite reception.