Amazon Prime Day 2020 is the next sale in the retail giant's annual Prime Day event, following Amazon Prime Day 2019 which took place last July. That 'day' actually lasted 65 hours in Australia (48 hours of Aussie deals, plus 17 addition hours of deals from Amazon US), which is a bit of a stretch of the definition of a day, but we're not complaining because it gave us more time to shop for some great deals.
When is Amazon Prime Day 2020?
Amazon has confirmed that Amazon Prime Day will take place on 13th – 14th October 2020.
The best pre-Amazon Prime Day deals
In this section of our Amazon Prime Day 2020 guide you'll find a curated selection of top deals available at Amazon right now.
To shop all of Amazon's latest deals simply head on over to its daily deals page, while for T3's curated top picks then hit the links below.
TODAY'S BEST AMAZON DEALS
These deals are available for all Amazon buyers, whether you're a Prime member or not...
- World's best ANC cans: Get 19% off Sony's WH-1000XM4 at Amazon Australia
- Get moving and save AU$100 on the Huawei Watch GT 2
- Run into summer with a new pair of discounted New Balance sneakers
- Score a Xmiao Massage Gun for only AU$169
- Looking for a new game to play? The Last of Us on PS4 is now only AU$16
- Amazon makes the Echo Show 5 a lot more affordable at just AU$99
- Get 20% off select smart home appliances when purchasing an Amazon Echo
- Let the creative juices flow with the HUION Drawing Tablet and save AU$60
Prime members exclusive early offers and deals
Amazon Prime Day early deals are live NOW. Prime members can shop early exclusive offers and deals every day leading up to Prime Day on 13 and 14 October. Below are some of the deals.
- Amazon Music Unlimited – For just $0.99, Prime members who haven’t yet tried the music streaming app can get four months of the premium streaming with unlimited access. $11.99/month thereafter with anytime cancellation.
- Audible - eligible Prime members can get a 3-month Audible free trial that includes an audiobook of their choice each month, a bonus monthly audiobook chosen by Audible’s editors, and unlimited access to hundreds of hours of audio. $16.45/month thereafter with anytime cancellation.
- Kindle Unlimited – Enjoy 3 months of subscription for free from 1 October for first time users. $13.99/month thereafter with anytime cancellation.
- Prime Video – Prime members and customers can rent popular movies starting at $0.99 on Prime Video Store from 12AM AEDT on Wednesday, 7 October.
What will the best Amazon Prime Day 2020 deals be?
When Amazon Prime Day takes place this year it's almost guaranteed that Amazon will discount its own devices heavily – and if 2019 is anything to go by some of those discounts will appear in the weeks leading up to Prime Day 2020 and some will continue after Prime Day has ended but the lowest prices will be reserved for Prime Day itself.
As happened on Black Friday 2019, we'd expect the Amazon Echo Dot with Clock to be a) heavily discounted for Prime Day and b) a hugely popular purchase as a result.
Prime Day 2020 should also be a great time for anyone looking to snap up the current generation consoles – the PS4 and the Xbox One. That's because the PS5 and new Xbox Series X will be coming in time for Christmas 2020, so you can expect stock of the current consoles to get some hefty price cuts in the months leading up to the release of the new ones.
- Australian free trial: Amazon Prime
Other products that proved popular were 4K TVs, coffee machines, headphones and fitness bands.
According to Amazon, Prime members worldwide purchased more than 175 million items throughout Prime Day, making it the largest shopping event in Amazon history.
We also have some interesting data about Prime Day 2019 from market intelligence firm Numerator who surveyed Prime Day 2019 shoppers to get a picture of how the event went.
We know that shoppers looking to buy into the Amazon ecosystem (that's Amazon devices like the Echo, Kindle, Fire TV sticks and tablets and Ring Video Doorbells) were offered some really good deals. According to Numerator, the depth of discount on Amazon ecosystem products averaged 45% this year, compared to 37% in 2018. Echo, Fire TV, and Kindle products were all offered at the deepest discounts seen to-date. Additionally, Alexa-enabled products averaged a slightly higher discount of 32%, and many deals on these products – like an Alexa-enabled Instant Pot – included the Echo or Echo Dot as a bundled package.
In relation to other retail holidays, Numerator found that Prime Day 2019 shoppers ranked Prime Day #2 in terms of deal quality, behind Black Friday and ahead of Cyber Monday. In 2018, Prime Day ranked below both Black Friday and Cyber Monday in terms of perceived deal quality, so 2019’s shake-up proves Prime Day’s growing popularity.
Numerator adds that for 36% of Prime Day shoppers, 2019 was their first time shopping Prime Day – that’s down from 2018's year’s 44%, but still a significant number of newcomers to the day of deals. 58% of Prime Day shoppers participated in 2018 as well, and 12% of this 2019’s shoppers participated in the first ever Prime Day back in 2015, showing that Amazon has succeeded not only in attracting first-timers, but also in maintaining loyal enthusiasts.
Hitwise provided further information as to the success of Prime Day 2019, suggesting that it's a shopping event that Amazon is not going to abandon any time soon. According to the market intelligence firm, online visits, transactions, and sign-ups all spiked in key markets.
In the US Amazon's share of transactions among the top 50 retailers was 72% during the 2018 holiday season and rose to 86% on Prime Day. Hitwise says that in the US, the Nintendo Switch was the most searched product, overtaking the still popular Instant Pot. Searches for the Ring doorbell grew significantly this year due to a deal which bundled it with the Echo Show (both Amazon products).