Amazon Prime Day 2019 is a seriously big deal. If you needed any confirmation of the sheer scale that Amazon is gunning for this year, look no further than the £188 discount they've applied to the current flagship iPhone – the Apple iPhone XS Max (opens in new tab).
The smartphone, which only launched worldwide nine months ago, is powered by the fastest system-on-a-chip in any iPhone, has an upgraded dual-camera mode that can adjust the amount of artificial bokeh-style blur that is applied behind the subject of a Portrait Mode photo, as well as animate and send AniMoji characters. iPhone XS Max also has the biggest display ever shipped on an iPhone, measuring 6.5-inches.
In our iPhone XS Max review, we said: "iPhone X owners won't find a lot here to tempt them other than the camera, but coming from an older iPhone will be a revelation. If you want the most premium handset possible, you've found it."
iPhone XS Max will set you back £1,249 in an Apple Store, but Amazon has slashed 15% off the price, bringing it down to £1,085 (opens in new tab). That's a saving of £164 (opens in new tab) – enough spare change to treat yourself to a pair of Apple AirPods (opens in new tab) and still have money leftover.
If you're not overly bothered about having the latest, greatest, and most expensive iPhone model available... there's also a brilliant Amazon Prime Day deal on the iPhone X, which was the predecessor to the iPhone XS Max but shares the same design and many of the same features.
If you've been living under a rock (proverbial or granite) for the last few years, Prime Day is a bombastic annual sales event that sees thousands of products discounted across the Amazon online store, including electronics, outdoor goods, home and kitchen, watches, video games, consoles, beauty, and more.
It's basically like Black Friday, but in summer.
Amazon Prime Day is bigger than ever, with the blockbuster sales event now taking place over 48 hours across the online store.
To take advantage of the discounts and deals available on Prime Day, you'll need to have an Amazon Prime membership. The annual subscription includes a number of benefits, including early access to deals, free one-day delivery on thousands of items, two-hour delivery in some cities, free streaming on Prime Music, Prime Video, and unlimited cloud storage for your family photos and videos.
Thankfully, Amazon has slashed the price of its Prime membership by £20 (opens in new tab), bringing down the annual cost from £79 down to £59.
That means Amazon Prime will cost you less than £5 a month, which is pretty stunning value given what is included in the scheme and you'll get access to every deal and discount available on Prime day.
Of course, the best way to find out whether Amazon Prime works for you is to take advantage of the generous 30-day trial period on offer.
- Start a free Amazon Prime account (UK) (opens in new tab)
- Start a free Amazon Prime account (US) (opens in new tab)
- Browse today's Amazon deals (opens in new tab)
- Visit Amazon's UK Prime Day page (opens in new tab)
- Visit Amazon's US Prime Day page (opens in new tab)
Rival Amazon Prime Day sales live right now
- Currys Black Tag Summer Event (opens in new tab) – live now
- eBay UK 15 Days of Deals (opens in new tab) – live now to July 30
- Very’s Very Big Deals sale (opens in new tab) – live now
- Lovehoney UK 50% off sale (opens in new tab) – live now
- Goldsmiths sale (opens in new tab) – live now
- John Lewis clearance sale (opens in new tab) – live now
- Le Creuset summer sale (opens in new tab) – live now
- Go Outdoors sale (opens in new tab) – live now
- Made.com sale (opens in new tab) – flash sales live now
- AllSaints sale (opens in new tab) – live now
- Nike sale (opens in new tab) – live now
- Schuh sale (opens in new tab) – live now
- Office sale (opens in new tab) – live now
- Dr Martens sale (opens in new tab) – live now
- Lovehoney US 50% off sale (opens in new tab) – live now
- Walmart July sale (opens in new tab) – July 14 to July 17
- eBay US Crash Sale (opens in new tab) – July 15
- eBay US July Deals (opens in new tab) – live now until July 20
- Dell Black Friday in July (opens in new tab) – live now until July 12
- Newegg FantasTech sale (opens in new tab) – live now until July 18
- Target Deal Days (opens in new tab) – July 15 and 16
- Nordstrom Anniversary Sale (opens in new tab) – July 19 to August 4