On-demand services in the UK are jumping leaps and bounds. Virgin Media has announced that it's struck a deal with US television company, NBC Universal, to broadcast its shows on Virgin Media's on-demand service. Virgin Media users will be able to access a variety of NBC shows through this deal.
Some of the TV shows we'll be able to watch are House, Heroes, 30 Rock, Law & Order and The Office (US). In addition, past seasons will be made available on TV Choice from 1 December 2010.
These shows will be available on Virgin Media's television, online and mobile network.
Cindy Rose, executive director of digital entertainment at Virgin Media said: "Our pioneering TV On Demand service continues to offer the greatest choice for all the family and we're delighted to bring our customers these great shows in HD from NBC Universal. With more and more consumers enjoying the flexibility of watching TV whenever they want, our new online and mobile services also give our customers a fantastic way to enjoy content wherever they are."
With Sky launching Anytime+ this week, Virgin Media has jumped back into the VoD fray with its latest offering.
Are you excited about watching House or Heroes on-demand? Tweet to us via our Twitter feed or post on our Facebook wall and remember to keep following us for regular updates on video on-demand in the UK.