Sony PSP price slashed
Sony says it's cutting PSP costs on continent, but can't do same in UK.
Sony has slashed the price of the PSP in continental Europe, with the handheld now costsing just €129.99 (£114) across the channel, down from €179.99. So does that mean British gamers are likely to feel the love too?
In a word, no. Sony says this is down to exchange rate pressures, explaining, "[The European price cut] has been made possible by favourable fluctuations in the exchange rate between the Euro and the Yen. Since we in the UK are vulnerable to two exchange rate calculations, pounds into Euros and Euros into Yen, we are not in a position to offer a similar cut in PSP for the UK.”
That means the console will remain at £129.99 on these shores. That’s disappointing seeing as the PSP now costs just $129 (£78) in the US. Although Sony’s handheld is outstripping the 3DS in Japan, surely a price cut here would help it stay on top of its new rival.