Rara is a service that wants to make streaming music simplicity itself, it doesn't use a desktop app like Spotify, but offers full streaming, unlike last.fm
Rara's music streaming service launches today offering an alternative to the likes of Spotify, Rhapsody and last.fm by removing the need for a desktop app and offering individual songs to stream via your browser.
For just £4.99 a month users are given unlimited streaming of the entire Rara library via their browser and with no ads, for £9.99 a month you can then take your music on-the-go via an Android App (iOS is on the way).
The Android App will use a technology called Network Aware mobile streaming which essentially monitors the amount of data you're using and are likely to use, this will then alert you if you're likely to incur heavy data charges.
Essentially a crossover service Rara is aiming to give you the best of both worlds by providing you with the freedom offered by Spotify but then also, by offering up pre-chosen stations, give you the chance to sit back and let someone else choose the playlist for you.
While this may sounds very similar to services being offered by other companies, in particular Spotify's new Radio function, the aim of Rara is apparently not to compete, but instead to fill the gap between these services, offering streaming to people who feel that it's all a bit to complicated.
The service launches today in partnership with HP who will be offering some deals on subscription and access to the service on new laptops bought.
What do you think, will Rara work or is it trying to do too many things at the same time? Let us know what you think via the comments box below...