John's Phone launch marks new era of 'anti-smartphones'
John's Phone brings retor appeal to the technophobic
In a mobile market being increasingly dominated by the smartphone powerhouses such as the Apple iPhone 4 and HTC Desire HD, an apparent ‘anti smartphone’ is making waves.
Ditching the HD video recorders, mulit-megapixel cameras and app-happy fillings of the modern breed of handsets, the John’s Phone device, created by Dutch ad agency John Doe, allows users to send and receive phone calls and, well, that’s about it really.
The palm sized pocket blower, which doesn’t even offer a texting feature allows users to turn the volume of the single ringtone up and down, lock and unlock its keypad and even store a speed-dial number for each key. User’s wanting to store numbers alongside names, however, will have to resort to the old pen and paper trick, handily supplied on the rear of the handset.
Whilst this lack of features might not appeal to some, due to its lack of battery supping content, the John’s Phone boast a standby time of more than three weeks making charges via its mircoUSB port a rarity. Available unlocked priced between £60 and £68 depending on colour choice, the John’s Phone is a retro offering for the technophobic moderner.