New iPad 3 helps boost Apple's tablet market share to 68%

You need Javascript to play this video.

Apple's new iPad 3 has helped boost the Californian firm's global tablet market share, leaving the likes of Samsung and Amazon lagging behind, figures reveal

 

Apple now boasts a whopping 68 per cent share of the global tablet market thanks to the launch of its new iPad in March, despite stiff competition from rival slates, including Samsung’s Galaxy Tab range, the Google/Asus Nexus 7 and Amazon’s Kindle Fire, according to a report.

New data from the International Data Corporation (IDC), a market research and analysis firm, has revealed that Apple flogged 17m iPads during Q2 2012.

This is a major increase from 11.8m units in Q1. It’s estimated that up to 25m slates from all brands have been sold during Q2 of 2012 – an increase from 18.7m in the first quarter.  

Samsung, Apple’s largest competitor, also experienced strong growth. Although it shifted a mere 2.4m tablets over the same period, shipments were up 117.6 per cent, compared to the same period last year.

Tom Mainelli, research director, Mobile Connected Devices, said: "Apple built upon its strong March iPad launch and ended the quarter with its best-ever shipment total for the iPad, outrunning even the impressive shipment record it set in the fourth quarter of last year."

"The vast majority of consumers continue to favor the iPad over competitors, and Apple is seeing increasingly strong interest in the device from vertical markets--especially education.

“While iPad shipment totals are beginning to slow a bit in mature markets where the device saw early traction, growth in other regions is clearly more than making up the difference."

And, if recent rumours are true, Apple is set to boost its market share even further this year with the launch of its new tablet - the iPad Mini.

Speculation is rife that the Californian firm is gearing up to launch a miniature and cheaper version of its popular third-generation tablet in a bid to beat off stiff competition from smaller and cheaper slates, such as the Nexus 7 and Kindle Fire.

New Apple iPad latest..

New iPad hands-on
New iPad 3 review

New iPad 3 Review: A higher-def screen and a slicker look. Does the iPad 3 mark a point at which resistance to Apple’s market-leading tablet becomes futile?

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now