New iPad 3 helps boost Apple's tablet market share to 68%

Apple continues to reign supreme, expanding its tablet share to 68 per cent, figures reveal

Apple's new iPad 3 has helped boost the Californian firm's global tablet market share, leaving the likes of Samsung and Amazon lagging behind, figures reveal

Apple now boasts a whopping 68 per cent share of the global tablet market thanks to the launch of its new iPad in March, despite stiff competition from rival slates, including Samsung’s Galaxy Tab range, the Google/Asus Nexus 7 and Amazon’s Kindle Fire, according to a report.

New data from the International Data Corporation (IDC), a market research and analysis firm, has revealed that Apple flogged 17m iPads during Q2 2012.

This is a major increase from 11.8m units in Q1. It’s estimated that up to 25m slates from all brands have been sold during Q2 of 2012 – an increase from 18.7m in the first quarter.

Samsung, Apple’s largest competitor, also experienced strong growth. Although it shifted a mere 2.4m tablets over the same period, shipments were up 117.6 per cent, compared to the same period last year.

Tom Mainelli, research director, Mobile Connected Devices, said: "Apple built upon its strong March iPad launch and ended the quarter with its best-ever shipment total for the iPad, outrunning even the impressive shipment record it set in the fourth quarter of last year."

"The vast majority of consumers continue to favor the iPad over competitors, and Apple is seeing increasingly strong interest in the device from vertical markets--especially education.

“While iPad shipment totals are beginning to slow a bit in mature markets where the device saw early traction, growth in other regions is clearly more than making up the difference."

And, if recent rumours are true, Apple is set to boost its market share even further this year with the launch of its new tablet - the iPad Mini.

Speculation is rife that the Californian firm is gearing up to launch a miniature and cheaper version of its popular third-generation tablet in a bid to beat off stiff competition from smaller and cheaper slates, such as the Nexus 7 and Kindle Fire.