Google buys Jambool: Facebook rival taking shape

Social payments heading to Google social network

Acquisition shows Google's own Facebook rival isn't far off.

Google has stumped up for yet another social networking start-up, fuelling rumours that its own social network to compete with Facebook is just around the corner.

Following Zynga and Slide, Google has busted out its cheque book and paid around $70 million for Jambool. Jambool makes Social Gold, payment software which lets devs stick payment methods straight into games.

----------------------------
Related links:
- Google buys Metaweb and Freebase
- 10 ways Google is taking over the world
- Facebook used more than Google.com in the US
----------------------------

Essentially, Jambool is a rival to Facebook Credits, which offers a similar package. It appears that in buying Jambool, Google is looking to go head-on with Facebook in the social gaming space.

This is shaping up to be an almighty ding dong between the world’s most popular social network and the mighty Google. How will it play out? And who will come out on top? Tell us what you think on Facebook and Twitter.

Via TechCrunch