Amazon rumoured to be working on its first Kindle Smartphone following the huge success of its Amazon Kindle Fire tablet in the US
Following the unrivalled success of its Kindle branded eReaders and its Android dominant Kindle Fire tablet, new reports have suggested retail giant Amazon is now working on the launch of the first Amazon Kindle smartphone.
Whilst Citigroup analyst Mark Mahaney last year claimed Foxconn tech manufacturing facilities in China had already started to piece together the first Amazon handset, new reports have further suggested the smartphone market is the next industry set to be invaded by the Kindle creator.
“A smartphone would be a logical next step for Amazon,” ABI Research Analyst Aapo Markkanen said in a recent interview with Wired.
Seemingly set to take a page out of Apple’s book and build a locked-in infrastructure that would fulfil the needs and content requirements of its eReader, tablet and potential smartphone users, it has been suggested that any Amazon smartphone will follow the same heavily skinned Android form as the Kindle Fire with users able to download content exclusively from the Amazon Appstore.
“The lock-in effect of a great content ecosystem shouldn’t be under-estimated,” Markkanen said. “If Amazon builds up a sizable customer base for its devices, and many of those customers find its content offerings appealing enough, then that would mean a tougher market environment for Apple, as well.”
Following the device’s US arrival late last year figures recently revealed that the 7-inch Amazon Kindle Fire now has a controlling stake of the American Android tablet market.
Rising to prominence thanks in large to its wallet friendly price tag and heavily skinned Android OS, figures compiled by analysts comScore showed that in the in the three months leading up to March 2012 Amazon saw its share of the Android tablet scene increase 29.4 per cent to a dominant 54.4 per cent share.
Sporting a 7-inch LCD touchscreen display with a Gorilla Glass coating and a 1024 x 600p resolution the Amazon Kindle Fire lines up at a similar size to the Samsung Galaxy Tab and BlackBerry PlayBook with a dual-core processor landing alongside 8GB of internal storage enhanced by access to the Amazon cloud service.
The tablet’s battery life is touted at 8 hours of reading or 7.5-hours of continued video playbook with a sleek design seeing the device measure up at just 11.4mm thick.
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