No Time to Die is almost a month away and with it will come the inevitable swathe of tie-in merchandise. The Bond franchise has boasted a plethora of branded clothing over the years; this Omega Seamaster watch, for instance, is a crowd-pleasing favourite in line with Bond's debonair image.
But Adidas is the current three-stripe king of merch – just look at these Adidas x Star Wars shoes for how deep they go. Now Adidas has turned Bond's eye for high fashion into commemorative activewear, with the Adidas Ultraboost X 007 "No Time to Die".
The Adidas Ultraboost X 007 "No Time to Die" is a branded black-and-grey version of Adidas' premium running shoe constructed partially from recycled plastic. With a Primeknit textile upper and a soft elastane heel, the shoe is designed to both look good and run well.
Pics of the as-yet-unreleased sneaker have appeared online from multiple sources: a promotional image from Adidas is doing the rounds, while detailed photos of the shoe have materialised thanks to sneaker blogger YankeeKicks's Instagram account (opens in new tab).
We don't yet have a release date for the shoe, but we imagine it'll be close to April in order to coincide with the film's release.
Check out the leaked snaps below:
As you can see, the silver 007 branding is most prominent on the heel, while the black has been marked with a space-grey pattern reminiscent of the silver Aston Martin DB5, which Bond is set to drive in the film. There's no Adidas branding on the tongue: instead, we have the gun-barrel graphic seen at the beginning of every Bond film so far.
The films themselves, especially the Daniel Craig era, are quite notorious for product placement. Although Bond prefers a well-polished pair of Oxfords to casual sneakers, even 00 agents have got to keep fit. Perhaps we'll see Bond sporting a pair of Ultraboosts during a training session in the film? Who knows.
In the meantime, you can watch the No Time To Die trailer below while we wait for more details on this limited-edition drop. Are you going to miss out once they hit shelves? No, Mr Bond, we expect you to buy...