Dyson will cool your face and purify the air just for YOU with the Pure Cool Me

A more personal kind of air purifier

Dyson Pure Cool Me

Dyson Pure Cool Me, unveiled today alongside the Dyson Lightcycle task lamp and V11 Absolute turbo-charged cordless Dyson cordless vacuum is, as the name suggests, a more personal kind of air purifier than Dyson's previous Pure Cool products. This new Dyson fan is more compact and more directional, giving 'a steady stream of purified air… directed precisely where you need it.' 

It's hard to make precise, scientific claims for the health-giving effects of an air purifier but we can say with some certainty that a lot of effort has gone into creating and marketing this one, with Dyson plundering the diverse fields of fluid dynamics, air filtration, light sensing, and acoustic performance to create the Dyson Pure Cool Me. As a result, it delivers 'cleaner air and a more comfortable cooling experience.'

At the very least, it's a very nice looking fan. (And we're looking out for Dyson deals on it already.) 

Dyson Pure Cool Me

According to Dyson we spend up to 90% of our time indoors. Personally, I currently feel like I spend 90% of my time indoors, writing about Dyson product announcements, but let's move on. To help us avoid the nightmare scenario of toxins, germs, spores and lurgies shown here, it's created an expanding range of Dyson Pure devices, of which Pure Cool Me is the most recent and most personalised.

Frankly terrifying

Dust, allergens, VOCs (Volatile Organic Compounds) and more are gobbled up by this 'personal purifying fan', so your air stays cleaner, and it also pulls double duty as a fan, keeping you cool.

Dyson Core Flow tech is the key to this 'personal' approach to air purifying, with a dual air flow running over a convex surface in a device, 'Inspired by the aerodynamic properties in the Harrier Jump Jet.' The dome on top lets you control the angle of this flow, or you can turn on the 70-degree oscillation.

The important bit here is that the HEPA filter captures '99.95% of particle pollutants', including, 'pollen, mould spores and bacteria' An activated carbon layer quells 'gases, odours and household fumes such as VOCs.' Particles as small as 0.1 microns can be given a firm talking to by the Pure Cool Me. Acoustic engineering means it shouldn't be too loud, however. 

A light sensor automatically dims or brightens the Pure Cool Me's screen to reflect ambient lighting conditions, and will switch it off entirely when in darkness, ie: at night when you're trying to sleep. 

Duncan Bell

Duncan is the former lifestyle editor of T3 and has been writing about tech for almost 15 years. He has covered everything from smartphones to headphones, TV to AC and air fryers to the movies of James Bond and obscure anime. His current brief is everything to do with the home and kitchen, which is good because he is an excellent cook, if he says so himself. He also covers cycling and ebikes – like over-using italics, this is another passion of his. In his long and varied lifestyle-tech career he is one of the few people to have been a fitness editor despite being unfit and a cars editor for not one but two websites, despite being unable to drive. He also has about 400 vacuum cleaners, and is possibly the UK's leading expert on cordless vacuum cleaners, despite being decidedly messy. A cricket fan for over 30 years, he also recently become T3's cricket editor, writing about how to stream obscure T20 tournaments, and turning out some typically no-nonsense opinions on the world's top teams and players.

Before T3, Duncan was a music and film reviewer, worked for a magazine about gambling that employed a surprisingly large number of convicted criminals, and then a magazine called Bizarre that was essentially like a cross between Reddit and DeviantArt, before the invention of the internet. There was also a lengthy period where he essentially wrote all of T3 magazine every month for about 3 years. 

A broadcaster, raconteur and public speaker, Duncan used to be on telly loads, but an unfortunate incident put a stop to that, so he now largely contents himself with telling people, "I used to be on the TV, you know."