Dyson will cool your face and purify the air just for YOU with the Pure Cool Me

A more personal kind of air purifier

Dyson Pure Cool Me

Dyson Pure Cool Me, unveiled today alongside the Dyson Lightcycle task lamp and V11 Absolute turbo-charged cordless Dyson cordless vacuum is, as the name suggests, a more personal kind of air purifier than Dyson's previous Pure Cool products. This new Dyson fan is more compact and more directional, giving 'a steady stream of purified air… directed precisely where you need it.' 

It's hard to make precise, scientific claims for the health-giving effects of an air purifier but we can say with some certainty that a lot of effort has gone into creating and marketing this one, with Dyson plundering the diverse fields of fluid dynamics, air filtration, light sensing, and acoustic performance to create the Dyson Pure Cool Me. As a result, it delivers 'cleaner air and a more comfortable cooling experience.'

At the very least, it's a very nice looking fan. (And we're looking out for Dyson deals on it already.) 

Dyson Pure Cool Me

According to Dyson we spend up to 90% of our time indoors. Personally, I currently feel like I spend 90% of my time indoors, writing about Dyson product announcements, but let's move on. To help us avoid the nightmare scenario of toxins, germs, spores and lurgies shown here, it's created an expanding range of Dyson Pure devices, of which Pure Cool Me is the most recent and most personalised.

Frankly terrifying

Dust, allergens, VOCs (Volatile Organic Compounds) and more are gobbled up by this 'personal purifying fan', so your air stays cleaner, and it also pulls double duty as a fan, keeping you cool.

Dyson Core Flow tech is the key to this 'personal' approach to air purifying, with a dual air flow running over a convex surface in a device, 'Inspired by the aerodynamic properties in the Harrier Jump Jet.' The dome on top lets you control the angle of this flow, or you can turn on the 70-degree oscillation.

The important bit here is that the HEPA filter captures '99.95% of particle pollutants', including, 'pollen, mould spores and bacteria' An activated carbon layer quells 'gases, odours and household fumes such as VOCs.' Particles as small as 0.1 microns can be given a firm talking to by the Pure Cool Me. Acoustic engineering means it shouldn't be too loud, however. 

A light sensor automatically dims or brightens the Pure Cool Me's screen to reflect ambient lighting conditions, and will switch it off entirely when in darkness, ie: at night when you're trying to sleep. 

Duncan Bell
Duncan Bell

Duncan has been writing about tech for over a decade and has seen more than any man should see, tech-wise. He used to be on telly loads, but an unfortunate incident put a stop to that, so he now largely contents himself with taking selfies and going up to complete strangers and saying, "I use to be on the TV, you know." He is widely regarded as the best-dressed man ever to work for T3, but accepts that is not saying much.