Sony is expected to drop the price of the Sony PlayStation 3 this August with the PS3 console to drop to £179.99
Sony is to slash the price of its formidable PS3 at Gamescom this August with the home entertainment console to drop below the £200 mark for the first time with a £179.99 price tag, new reports have revealed.
Whilst gaming blog CVG has claimed that industry “insiders” predict Sony will drop the PS3 from its current standard £230 pricing to just £199.99, trade magazine MCV has reported that the gaming giant will knock £50 from its console's price offing it to UK consumers for just £179.99.
"I would anticipate a further price cut on existing consoles prior to Christmas. It'll probably happen around September and Gamescom may be interesting,” Codemasters boss Rod Cousens reportedly announced. He added: “There's also time for a further cut next year, before Wii U is out."
Adding to Cousens' predictions, industry analyst Nick Parker added: "£199.99 makes sense as it keeps Sony's options open for another drop, but they could be more aggressive. Microsoft wants to be No.1 but I expect it is adopting a 'wait and see' approach with possible new value-added deals on Kinect."
The Sony PS3 was first launched in Europe in 2007 with a price tag of£425 and the Japanese corporation subsequently released the PS3 Slim in 2010 for£250.00.
Earlier this month a 'new PS3' was unveiled in Japan with the revamped device expected to decrease power consumption and increase performance of the third-generation PlayStation console.