Oura's new AI Coach will make you rethink that midnight snack

The premier smart ring company is adding a new AI-powered feature to help you make better health decisions

Oura launches Pregnancy Insights feature
(Image credit: Oura)

In a move that's sure to excite both tech enthusiasts and health junkies alike, Oura has just announced the launch of Oura Advisor, the AI-powered personal health coach that's set to make you question your life choices – in the nicest way possible.

Oura Advisor isn't just your run-of-the-mill fitness tracker update. This new feature, part of the innovative Oura Labs, promises to transform how you approach your health goals.

Think of it as a life coach who’s constantly plugged into your daily habits, ready to offer insights, recommendations, and probably a few “Are you sure about that?” moments.

The AI coach is available 24/7, meaning you can now ask for health advice at 3 AM, right when you need it most – like deciding whether that leftover pizza is a good idea (spoiler: it's not).

The new Integrations feature will act as a health app shopping mall, letting you browse partner integrations by category. Whether you’re focusing on women’s health, stress and resilience, fitness, or nutrition, Oura has you covered.

Matt Kollat
Section Editor | Active

Matt Kollat is a journalist and content creator for T3.com and T3 Magazine, where he works as Active Editor. His areas of expertise include wearables, drones, action cameras, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019.

His work has also appeared on TechRadar and Fit&Well, and he has collaborated with creators such as Garage Gym Reviews. Matt has served as a judge for multiple industry awards, including the ESSNAwards. When he isn’t running, cycling or testing new kit, he’s usually roaming the countryside with a camera or experimenting with new audio and video gear.