One of the products that always catches the eye during Amazon Prime Day is the retailer's own Fire TV Stick. Along with the other Amazon devices, it always gets some of the biggest discounts.
So, if you're looking to enhance your TV viewing, there's no better time than to invest in one of the best streaming sticks around. In fact, considering just how much money has been slashed off them this time, why not consider the very best of the range while you're at it?
The Amazon Fire TV Stick 4K Max is the cream of the crop when it comes to video streaming and it's available right now for £37.99 in the UK - a 44% price cut on its usual £64.99 ticket.
And, if you live in the US, you get an even better deal. It's now $24.99, which is 55% cheaper than its normal $54.99 price tag. Wow.
Whether you are in the US or UK, the Amazon Fire TV Stick 4K Max is the most powerful streaming stick yet. It is 40% faster than the normal Fire TV Stick 4K and comes with Wi-Fi 6 wireless connectivity for a speedier, more stable connection.
The latest Alexa-enabled remote control is included, and the stick supports Dolby Atmos, Dolby Vision, HDR10+ and standard HDR video. It is, of course, 4K so will output in up to Ultra HD.
There's another deal for the Fire TV Stick 4K Max that you might want to consider - Amazon is also bundling it with its Luna Controller to play games via its Amazon Luna cloud gaming service.
Amazon Luna is a paid cloud gaming service that gives you access to a growing list of curated triple-A and indie games each month. However, you can also play a selection of the games with just your usual Prime membership, and seeing as you need to be a Prime subscriber to get the Prime Day prices, it makes a lot of sense to sign up now anyway.
If you are new to Prime you get 30 days for free and can cancel at any time. Job's a good'un.