Apple began work on a new major update for its virtual voice assistant Siri but decided to cancel the idea over concerns surrounding the iPhone maker's privacy rules.
Throughout the detailed report (opens in new tab) (paywall), it's noted that the Apple Watch suffered from the same issues and how several add-ons nearly didn't make it to implementation – most notably, the 'Raise to Speak' feature that enables users to raise their wrist to wake the device instead of having to say "Hey Siri".
"In 2019, employees explored whether a customer could use Siri to purchase apps and other online services by using their voice, similar to how customers of Amazon buy products using its voice assistant, Alexa, according to a person with direct knowledge of the project," the report reads.
"The effort stalled in part because of strict privacy rules that prevented Siri from tying a person's Apple ID to their voice request. The Apple media products team in charge of the project couldn't find an alternative way to reliably authenticate users in order to bill them"
Whether or not the Siri purchase feature will eventually return in future is unclear. It's at least comforting that Apple has explored the option in some way and somewhat refreshing that the tech giant held it back in favour of customer privacy. Imagine if all companies did that.
Siri is available across the following Apple devices: iPhone, iPad, Apple Watch, AirPods, HomePod, Mac, Apple TV and CarPlay.
Thankfully, Apple has still been rolling out a host of iPhone and iPad updates to help make video creation on the device that bit easier. Additionally, Apple's new charger has leaked ahead of time and is looking like it could be revolutionary for iPhone and Apple Watch users.