Content funding on T3

How we fund the content that you read on T3

At Future Publishing Limited we rely on advertising to keep bringing you the content you love to read. The majority of the content on T3 is created solely by our editorial team, but on occasion we also work with external partners to create content we hope our readers will find interesting and useful. 

In some cases the partner provides content for us, but in others they support us in producing content but we maintain editorial independence. This additional content is labelled so you can see who has funded it and how it was created, and we have created this page to make it clear to you exactly what those labels mean about how the content you're reading was funded. 

Supported Editorial

Articles that are labelled as being written ‘in association’ with are independent editorial articles, created by writers employed by T3 that have been funded through the support of a commercial partner.

When planning supported content, a senior editor will agree the topic and the headline of the article with the funding partner but is not obliged to take further direction from the partner.

The article is written by a T3 journalist, or one under the direction of a T3 senior editor, and posted to T3.com. It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation.

Articles that are labelled ‘Advertisement Feature’ are paid for and controlled by a commercial partner. They may be produced by the client or by staff employed by T3. This is commercial content and so is subject to the Advertising Standards Authority and Federal Trade Commission regulations.

Preferred Partner

When you see a label saying "Preferred Partner", that means a commercial partner is offering a preferential affiliate rate to Future in exchange for greater prominence on the page, such as by highlighting a particular deal for a product that our journalists recommend. [insert website here] will only write content featuring 'Preferred Partners' when we feel it's aligned with our mission to create the best content for our audience. The text is written by a [insert website here] journalist, or one under the direction of a [insert website here] senior editor, and posted to [insert website here] . It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation.

Paul Douglas
Global Digital Editorial Strategy Director, Future

Paul Douglas is Global Digital Editorial Strategy Director at Future and has worked in publishing for over 25 years. He worked in print for over 10 years on various computing titles including .net magazine and the Official Windows Magazine before moving to TechRadar.com in 2008, eventually becoming Global Editor-in-Chief for the brand, overseeing teams in the US, UK and Australia. Following that, Paul has been Global Editor-in-Chief of BikeRadar and T3 (not at the same time) and later Content Director working on T3, TechRadar and Tom's Guide. In 2021, Paul also worked on the launches of FitandWell.com and PetsRadar.