Apple Reality Pro needs an iPhone ethos if it's going to succeed

AR needs more than just the Apple treatment if it's going to make waves

Apple iPhone and Reality Pro
(Image credit: Future)

Apple's 2023 WWDC event is only a few weeks away and many are beginning to speculate about what could be on show. Arguably the most highly anticipated release is the Apple Reality Pro headset.

That's expected to be Apple's first expedition into the world of AR or VR headsets. Many are hoping Apple can serve up another iPhone moment, to bring the world of AR into every home.

But what exactly does that mean? Just showing off a shiny new doohickey isn't going to cut it – especially in the midst of a cost of living crisis where many are feeling the pinch.

Until the event, though, we'll have to keep our eyes peeled for more information.

Sam Cross
Senior Staff Writer

Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.