Twitter and iTunes combine in Lady Gaga digital triumph
Eccentric pop sensation and oddball character Lady Gaga has seen her new single ‘Born this Way’ becoming the fastest selling track in iTunes history, new reports have revealed.
Securing more than one million downloads in under five days, Gaga’s latest track has helped the artist to top the iTunes singles charts in 23 countries simultaneously despite causing controversy that kicked off over micro-blogging site Twitter.
Gaga who has a staggering 8.2 million Twitter follows and frequently dominates playlists on video sharing site YouTube kicked up a fuss on the social networking site after it was claimed the star’s new song was a mimic of Madonna’s ‘Express Yourself’.
Whilst the debate raged over Twitter and the hashtags #bornthiswayfriday and #expressyourself traded trending honours during the week, the furore around the release’s possible plagiaristic credentials only succeeded in further pushing its download figures, via Apple’s digital music outlet, to new heights.
Elsewhere in the tech world, Gaga could be one of 20 celebrities set to cash in on Google’s push to introduce celebrity YouTube channels with the Poker Face star, whose official Vevo video for Bad Romance totted up 346 million views, expected to lead the $5 million a piece run on individual high-end video content channels.