Dropbox announce purchase of iOS email app, Mailbox. The acquisition is a move beyond cloud-based sharing and towards mobile platforms.
Cloud based service Dropbox allows its users to access documents, video files and photos from anywhere without needing to carry your personal device around with you.
The announcement of the acquisition of Mailbox, an app for iOS users, is a sign of a push towards mobile for the company.
The Mailbox app is a way to help you streamline your e-mails with features ssuch as snoozing emails or quickly swiping through messages.
Dropbox CEO Drew Houston told The Wall Street Journal, "We felt we could help Mailbox reach a much different audience much faster." The Mailbox service will continue to run as a stand-alone app but will integrate the two over time.
The combination of the two services could produce a major rival to current popular e-mail providers such as Gmail.
Mailbox, created by Orchestra Inc., announced it is now delivering 60 million messages and has taken 1.3 million reservations. All 14 of the Mailbox team, including alums of Apple, Stanford University and Ideo will join Dropbox.
A post on the official Dropbox Blog states, "Many have promised to help us with our overflowing inboxes, but the Mailbox team actually delivered."
The company's plans are clear, "Whether it's your Dropbox or your Mailbox, we want to find ways to simplify your life."
Image: Official Dropbox blog