Amazing: someone actually made an air purifier that's attractive

Falmec Bellaria is an oxygen-circulating, foulness-removing vision in Murano glass

Air purifiers must be a massively growing part of the home tech market, judging by the quantity of them suddenly appearing in T3's inbox. On the whole, they haven't looked too appetising (okay, the Dyson ones aren't bad) but the Falmec Bellaria really raises the design bar.

Falmec generally makes very stylish kitchen extractor fans, so it knows a thing or two about sucking air in and filtering the crap out of it. The Bellaria is a far more genteel, precision device however.

As well as filtering, Bellaria is a 'tabletop ionisation device' using the E.Ion system employed in Falmec's kitchen extractors. Clad in luxurious Murano glass, it's a co-production with Venetian designer Marco Zito, and also offers very pleasing, soft lighting.

The E.Ion tech delivers the 'correct' balance of negative ions to your space making it more like you're 'by the sea, in the mountains and around waterfalls.'

Negatively charged ions are said to remove 'bacteria, viruses, dust mites, pollen, spores, various dusts, foul odours and cigarette smoke' from the air. 

Science bit: "as most airborne particles have a positive charge, they are attracted to the negative ions produced by the Bellaria system. When there is a high enough concentration of negative ions in the air, they will attach to floating particles in large numbers. This causes the particle to become too heavy to remain airborne. As a result, the particle will fall out of the air, and will then be collected by normal cleaning activities, such as vacuuming or dusting."

Tests done at the University of Padua found 'a reduction of 85% of bacterial charge in the atmosphere when the Bellaria is active.'

More prosaically, the Bellaria also boasts a dust filter, and an activated carbon filter to deal with smells.

A neat little light in the shape of a leaf tells you how polluted your air is – if the leaf is green, all is well – and the light can be faded up or down, or turned off entirely.

Mainly, it's a very attractive thing. "We are proud to say that Bellaria has won a silver prize in the Wellness and Relaxation Products category of the European Design Awards,” comments Falmec's Head of Sales and Marketing, the really quite excellently named Lorenzo Poser.

Bellaria by Falmec is available now in a choice of red, yellow, white and grey, for £849. (opens in new tab) (Their website is in Italian so you may need to employ Chrome's translation abilities).

Duncan has been writing about tech for almost 15 years and fitness ever since he became middle aged and realised he could no longer rely solely on his boyish good looks. He used to be on telly loads, but an unfortunate incident put a stop to that, so he now largely contents himself with telling people, "I used to be on the TV, you know."
Pre-lockdown Duncan was widely regarded as the best-dressed man ever to work for T3 – admittedly not saying much. Post-lockdown he is looking forward to wearing clothes other than shorts and hoodies again very soon, assuming he can still fit into them. He currently writes about cycling, fitness tech that isn’t too heavy, and all things kitchen and home related.